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Programs and Initiatives

A professor assists three students with an assignment.

Programs and Initiatives

Price College of Business offers a diverse range of programs designed to empower students with the skills and experiences they need to excel in the dynamic world of business. Students gain hands-on, real-world training through simulated business opportunities, working closely with professors, industry professionals, and community partners. For high-achieving undergraduate business students, the college offers opportunities to develop leadership potential and broaden perspectives.

The college offers professional development opportunities through speakers, special events, and workshops. These programs collectively reflect Price College's commitment to student development and ensuring their ability to succeed in the ever-evolving business landscape.

One of the Price First Fidelity IBC teams displaying their OU branded gear for sale in Dodson courtyard.
First Fidelity Bank Integrated Business Core Program

Students in the First Fidelity Bank IBC program receive hands-on, real-world, experiential training through simulated business opportunities inside and outside of the classroom. Students are immersed into the business arena where they work side-by-side with professors, industry professionals and community partners such as First Fidelity Bank.

A member of the JCPenney Leadership program welcomes guests to their annual conference.
The JCPenney Leadership Program

The program provides high-performing undergraduate business students with opportunities to develop their leadership potential through a variety of learning and networking experiences. Promoting personal and professional growth, the program broadens students’ perspectives, strengthens business skills and creates leaders in industries and communities across the nation and around the world.

A career services staff member meeting with two students in their office.
Center for Student Success

The Center for Student Success (CSS) provides undergraduate students with engagement opportunities that will help prepare them for success in a diverse global business environment. The CSS facilitates professional development opportunities for all business majors, through the speakers, special events and workshops both in Price College of Business and across the University campus. 

Tom Love Innovation Hub

From planned, to prototyped, to proven.

Be a part of Price College's top-ranked entrepreneurship program and take your idea from dream to reality. Step into a space built for spontaneous and purposeful interactions between visionaries, creators and entrepreneurs. The Tom Love Innovation Hub (iHub for short) is effectively a coffeehouse that serves up a supercharged house blend of wide-open business possibilities.

Price in the News

Earth from outer space

University of Oklahoma Joins U.S. Space Command’s Academic Engagement Enterprise

April 15, 2024

The University of Oklahoma has been selected to join the U.S. Space Command's Academic Engagement Enterprise. This program fosters collaboration between the Space Command’s enterprise and academic institutions to cultivate space-focused research, innovation and education.

May 13, 2024

OU Researcher Unveils Book of Oklahoma’s Ghost Towns

Ghost towns have fascinated Jeffrey Schmidt, an associate professor of marketing and innovation at the University of Oklahoma, since the late 1990s. Now, after four years of academic research and road trips across the state, he has published Here Today: Oklahoma’s Ghost Towns, Vanishing Towns, and Towns Persisting against the Odds – a book that examines 100 interesting towns from the panhandle to the Red River.

May 08, 2024

OU Launches Entrepreneurship and Innovation Master’s Program

The University of Oklahoma’s Price College of Business is launching a new hybrid master’s program to help working professionals, entrepreneurs and innovators learn how to create and scale a new business, either in an existing company or as a startup.