JCPenney Leadership Program

The JCPenney Leadership Program at the Price College of Business, rooted in a rich tradition of excellence, strives to build leaders that fulfill the purpose of Price and are prepared for the diverse and global opportunities presented in the 21^st century. The program provides high performing undergraduate business students with opportunities to develop their leadership potential through a variety of learning and networking experiences. Promoting personal and professional growth, the program broadens students’ perspectives, strengthens business skills, and creates leaders in industries and communities across the nation and around the world.

The JCPenney Leadership Program in the Price College of Business offers students learning experiences designed to bridge the gap between collegiate and professional lives.

Our program is built and modeled upon our six leadership pillars:

• Scholarship: academics are important to the associates in the program and displays the individual discipline, drive, and focus of our leaders.
• Professionalism: this program is a bridge for college students to enter into the professional world, helping develop skills necessary for the work environment.
• Philanthropy: a good leader is sensitive to the needs of others. The leadership program provides opportunities for associates to internalize the need for and reward from participation in service.
• Integrity: the program emphasizes the importance of honesty, ethical behavior, and moral principles in all aspects of leadership and personal conduct. Associates are encouraged to consistently act with integrity, ensuring that their actions reflect the values and standards of the program, fostering trust and respect in both personal and professional environments.
• Fellowship: the leadership program continuously seeks to expand interaction between the associates, alumni, leaders, and members of local and state business communities, as well as faculty and staff of the OU Price College of Business.
• Community: have a basic understanding of other cultures and an openness towards them, allowing students to adapt effectively in the global business environment.

Upon completion of the program, students will have demonstrated that they:

• Gained awareness of personal strengths and areas for improvement
• Increased their knowledge and understanding of what makes a great leader
• Understand the responsibilities of the leadership role
• Gained direct experience as a leader
• Increased capacities and confidence in a variety of soft-skill areas
• Understand the significance of networking and establishing relationships
• Internalized the importance of philanthropy