Department: Marketing and Supply Chain Management
Program Area: Business-to-Business Exchanges, Marketing Strategy, Supply Chain Disruptions, Retail Management
Office: Adams Hall Room 1-K
Phone: (405) 325-3561
Address: 307 West Brooks, Adams Hall Room 1-K
Norman, OK 73019
Associate Professor of Marketing and Supply Chain Management
Ruby K. Powell Professor of Marketing
Department: Marketing and Supply Chain Management
Qiong Wang is interested in the development and management of business-to-business relationships and marketing strategies. Her research has been published in journals such as Marketing Science, Journal of Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Decision Sciences, and Marketing Letters, among others. She received several research awards including a Doctoral Dissertation Silver Award from the ISBM Academic-Practitioner Challenge and the Emerald Literati Award. Wang is also the recipient of several teaching awards including the 2014 Harold E. Hackler Outstanding MBA Professor Award and Houston and 2018 Mary Jo Johnson Master Teacher Award at the University of Oklahoma.
- Ph.D., Business Administration (Marketing) University of Florida, Gainesville, FL August 2006
- Master of Arts (International Economics) Wuhan University, Wuhan, China, May 1999
- Bachelor of Arts (International Economics) Wuhan University, Wuhan, China, May 1996
- The Houston And Mary Jo Johnson Master Teacher Award, University of Oklahoma, May 2018
- Junior Faculty Fellowship, University of Oklahoma, 2014 – 2018
- The Harold E. Hackler Outstanding MBA Professor Award, University of Oklahoma, May 2014
- Price College Competitive Research Grant, University of Oklahoma ($5,000), April 2013
- Teaching Innovation Grant, University of Oklahoma ($3,000), November 2012
- Price College Competitive Research Grant, University of Oklahoma ($2,640), December 2011
- Travel Grant, the Office of the Vice President for Research, University of Oklahoma ($530), December 2011
- Smeal Summer Research Grant, Penn State University ($2,500), May 2010
- Smeal Small Research Grant, Penn State University ($2,000), March 2010 (With Zan Huang)
- Smeal Small Research Grant, Penn State University ($2,000), March 2009 (With Min Ding)
- The Emerald Literati Award or The Best Paper Award for the Journal of Modelling in Management for the year of 2008
- Smeal Summer Research Grant, Penn State University ($5,500), June 2007 (With Matt Astrich)
- Smeal Small Research Grant ($1,000), Penn State University, October 2006
- Silver Award Recipient, ISBM Academic-Practitioner Challenge Research Grant Award ($5,000), Chicago, IL, August 2006
- Fellow, the ISBM Ph.D. B-to-B Research Camp, San Francisco, CA, July 2005
- Grinter Fellowship, University of Florida 2001-05
- Beta Gamma Sigma Honorary, University of Florida 2003
- European Studies Fellowship, University of Macau, 1997-1999
- Highest Awards, “An Zi Jie” International Trade Research Prize, Ministry of Commerce of P. R. China, 1997
- Outstanding Graduate Student Award, Wuhan University, 1996-1999
- Outstanding Leadership Award, Wuhan University, 1996
- Hui Kai Scholarship, Wuhan University, 1995
- The First Place Paper Award, “Qiu Shi” Thesis Competition, Wuhan University, 1995
- People's Fellowship (With the Highest Honor), Wuhan University 1992-1996
- Jiangxi Province’s Outstand Student Award, 1992
1. Cheng, Li, Christopher Craighead, Qiong Wang, and Juan Julie Li (2019), “When is the Supplier’s Message “Loud and Clear”? Mixed Signals from Supplier-Induced Disruptions and the Response,” Decision Sciences, forthcoming
2. Wang, Qiong and Sandy Jap (2017), “Benevolent Dictatorship and Buyer-Supplier Exchange,” Journal of Business Research, Volume 78, pages 204-216.
3. Wang, Qiong, Christopher Craighead, and Juan Julie Li (2014), “Justice served: mitigating damaged trust stemming from supply chain disruptions,” Journal of Operations Management, Volume 32, Issue 6, Pages 374-386.
4. Wang, Qiong, Juan Julie Li, William T. Ross, and Christopher Craighead (2013), "The Interplay of Drivers and Deterrents of Opportunism in Buyer-Supplier Relationships," Journal of the Academy of Marketing Science, Volume 41, Issue 1, Pages 111-131.
5. Wei, Yinghong (Susan) and Qiong Wang (2011), “The Roles of Strategic Actions and Strategic Resources in Achieving Superior Performance in Chinese Manufacturing Firms,” Industrial Marketing Management, Volume 40, Pages 267–277.
6. Wang, Qiong, Ujwal Kayande, and Sandy Jap (2010), “The Seeds of Demise: Belief Discrepancy and Incoherence in Buyer-Supplier Relationships” Marketing Science, Volume 29, Number 6, Pages 1109-1124.
7. Vinhas, Alberto Sa, Sharmila Chatterjee, Shantanu Dutta, Adam Fein, Joseph Lajos, Scott Neslin, William Ross, Lisa Scheer, and Qiong Wang (2010), “Channel Design, Coordination and Performance: Future Research Directions,” Marketing Letters, Volume 21, Number 3, Pages 223-237.
8. Lilien, Gary L., Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan, and Qiong Wang (2010), “Calculating, creating, and claiming value in business markets: Status and research agenda,” Marketing Letters, Volume 21, Number 3, Pages 287-299.
9. Desarbo, Wayne, Qiong Wang and Simon Blanchard (2010), “Identification of Latent Competitive Groups – A Latent Structure Methodology for Exploring Competitive Heterogeneity,” Journal of Modelling in Management, Volume 5, Issue 2, Pages 94-123.
10. Fay, Scott, Debanjan Mitra, and Qiong Wang (2009), “Ask or Infer? Strategic Implications of Alternative Learning Approaches in Customization,” The International Journal of Research in Marketing, Volume 26, Issue 2, Pages 136–152.
11. Wang, Qiong, Kevin Bradford, Jun Xu, and Barton Weitz (2008), “Innovations in Buyer-Seller Relationships: The Roles of Resources, Motivations, and Governance,” The International Journal of Research in Marketing, Volume 25, Issue 2, Pages 109–118.
12. Desarbo, Wayne, Rajdeep Grewal, Heungsun Hwang, Qiong Wang (2008), “The Simultaneous Identification of Strategic/Performance Groups and Underlying Dimensions for Assessing an Industry’s Competitive
* Winning the Emerald Literati Award or The Best Paper Award for the Journal of Modelling in Management for the year of 2008
13. Weitz, Barton and Qiong Wang (2004), “Vertical Relationships in Distribution Channels: A Marketing Perspective,” The Anti-Trust Bulletin, Volume 49, Issue 4, Pages 859-76.