BBA in Marketing
Program Description
The Division of Marketing and Supply Chain Management offers exciting options for students interested in business careers.
Marketing is the study of consumer needs and desires for products and services. It is also the study of the various strategies used to motivate people to buy products and services.
Marketing students take courses that prepare them for careers involving retailing, negotiation/selling, international marketing, and new product development. Internships can greatly facilitate the job search process and prepare students for their first jobs. Students are strongly encouraged to do an internship.
A Marketing student graduates with a Bachelor of Business Administration degree. Advanced degrees include Master of Business Administration and Doctor of Philosophy. Students can also minor in Marketing.
Curriculum
Career Information
TYPES OF EMPLOYERS
Consulting firms
Financial planning companies
Government agencies
Major corporations
Marketing research companies
Public relations firms
Retailers
FIRST JOBS OBTAINED BY RECENT MARKETING GRADUATES
Assistant Buyer
Business Analyst
Consultant
Credit Manager
Event Marketing Representative
Manager of Marketing
Merchandise Trainee
Public Relations manager
Sales Rep
RECENT PLACEMENTS
Aldi Inc.
Baylor Healthcare Foundation
Chesapeake Energy Corp.
Dell Computer Inc.
Dillard's
E&J Gallo Winery
ExxonMobil
Ferguson
Fossil, Inc.
General Mills
Hallmark
J.C. Penney's
Paycom
Stryker Communications
Target Stores
JOBS OF EXPERIENCED OU ALUMNI
Geographical territory Sales Manager, R.K. Black, Inc.
Sales Manager, CED
Vice President Marketing, Cox Communications
Sales Coordinator, Fossil
Digital Territory Manager, Graphic Solutions
Group Sales Consultant, Unum Provident
**All Price College students have the unique opportunity to participate inthe First Fidelity Integrated Business Core, which introduces students to business development and problem solving in a real-world setting. Students split into teams to form their own companies--actua lbusinesses that the students fund through loans from a local bank.
Scholarships
All marketing students can apply for scholarships through the Centralized Academic Scholarship Hub (CASH).
Visit the Scholarships Office
