Course Descriptions

Prerequisite: Student must be approved for degree candidacy by Price College, 3013. Addresses how businesses use the internet and other computer technologies as marketing tools. The emphasis is on understanding the unique opportunities and challenges associated with electronic marketing in order to better implement a firm's overall marketing strategy. (Irreg.)

(Crosslisted with FRAN 3343) Prerequisite: Student must be approved for degree candidacy by Price College, MKT 3013. An analytical approach to the management of retail institutions. Addresses strategic and operating level decision making related to delivery of products and services to consumers, focusing on each of the four dimensions of the marketing mix. Includes modules on electronic commerce and ethical responsibility. (F, Sp)

Prerequisite: Student must be approved for degree candidacy by Price College;ENT 3113, MKT 3013, MKT 3053; MGT 3013. Focuses on the development of ideas for new or established organizations, creating an environment conducive to innovation, recognizing business opportunities, assessing the market, customer and competitor situation. The development of these ideas leads to a feasibility analysis. Examines the development of a sales and distribution structure

(including franchising, distributorship, and licensing and alliances), understanding

segmentation, targeting, and niching. (F, Sp)

Prerequisite: MKT 3013. The breadth and strengths of social media our ever-
growing, resulting in fundamental shifts in the way marketers communicate and
interact with consumers. Particularly, the Internet and its related technologies
enable social media to have influence far beyond the traditional consumer
communities. This course provides the practical knowledge and insights required
to establish objectives and strategies, properly select the social media platforms
to engage consumers, and monitor and measure the results of these efforts. (F,
Sp)
 

(Crosslisted with HCB 3613) Prerequisite for Business Majors: Business
Candidacy & MKT 3013 Prerequisite for Non-business Majors: MKT 2013 or
3013. Healthcare organizations must be prepared to shift their strategies in order
to meet the increasing demands in this dynamic market. The purpose of this
course is to apply the systems of marketing and administration to the problems of
health care organizations and provide an insight to the business problems
healthcare organizations are likely to encounter. (F, Sp) 

(Crosslisted with FRAN 3713) Prerequisite: Business Candidacy and 3000 level
core or concurrent enrollment. Provides a fundamental understanding of the
franchising business model to showcase its unique differential advantages over
alternative conventional systems of distribution. In particular, the course will focus
on introducing students to operational issues, information flows, financial
considerations and relationship processes involved in franchising. (F, Sp) 

(Crosslisted with FRAN 3723) Prerequisite: Business Candidacy, 3000 level core
or concurrent enrollment & FRAN/MKT 3713 or concurrent enrollment. It
examines how franchisor-created communications and sales promotions can
best be combined with franchisee-created social media programs to present a
consistent image across the franchise system. Combinations of media vehicles
and messages are explored to present an effective communication strategy. (F,
Sp) 

1 to 3 hours. Prerequisite: admission to Honors Program. May be repeated;
maximum credit six hours. Subjects covered vary. Deals with concepts not
usually treated in regular courses. (Irreg.) 

Prerequisite: Student must be approved for degree candidacy by Price College,
all 3000-level Business core courses, and 3053. Examines the promotional
element of the marketing mix. It focuses on the management of promotional
programs with emphasis on the interaction and coordination of advertising,
professional selling, and sales promotions. The course will provide a mix of
academic strategies, marketing tools, and hands-on promotional planning. (F,
Sp)
 

Prerequisite: Student must be approved for degree candidacy by Price College,
all 3000-level Business core courses. Study of marketing concepts and their
international marketing implications, dealing with international market structure,
framework for multinational marketing, strategic guidelines for global marketing
strategies, pricing, promotion, product and distribution strategies for international
markets. Special assignments include case studies, country analysis, article
reviews and a term paper on topic of special interest related to international
marketing. (F, Sp) 

(Crosslisted with FRAN 4713) Prerequisite: Business Candidacy, 3000 level core
& FRAN/MKT 3713. Emphasizes the process of business decision-making within
the setting of a contractual channel of distribution with specific focus on the
unique context of a franchising enterprise. Students will be exposed to developing
skills in synthesizing diverse knowledge areas in order to arrive at holistic,
coherent and responsible strategic decisions. (F, Sp) 

1 to 3 hours. Prerequisite: permission of department and instructor. May not be
repeated. An advanced seminar dealing with contemporary issues in marketing.
Content will vary with the instructor. May not be repeated.  

1 to 3 hours. Prerequisite: advanced standing and permission. May be repeated;
maximum credit six hours. Provides an opportunity for the student to study
materials not usually presented in regular courses. (F, Sp, Su)