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Gaylord Primelab

Five Partners Place on the University of Oklahoma research campus.
Prime Lab Logo.


Weekly lab meeting.


The University of Oklahoma PRIME (Psychological Research on Information and Media Effects) Lab is hosted by the Gaylord College of Journalism and Mass Communication in the Center for Applied Social Research. This is where we learn, innovate, and grow.

The experimenter is monitoring the live view of the data collection signals.
The live view of the data collection signals.
The experimenter is connecting the participant to a physiological data collection device that measures electrocardiogram (ECG).
The physiological data collection devices that measure galvanic skin response (GSR), electrocardiogram (ECG), and photoplethysmography (PPG).
Experimenters are monitoring the data collection progress.

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