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Gaylord College Students to Traverse Oklahoma's Route 66 for Multi-Year Initiative

Gaylord College Students Traverse Oklahoma's Route 66 for Multi-Year Initiative

October 11, 2023

NORMAN, Okla. On Saturday, Oct. 14, nearly 25 students from the University of Oklahoma's Gaylord College of Journalism and Mass Communication, spanning three majors – public relations, advertising and creative media production - embarked on a journey eastward across Oklahoma's stretch of Route 66. They engaged with communities, discovered landmarks and unearthed unique stories along the historic highway.

This trip signified the first step of a multi-year project between Gaylord students and Oklahoma’s Route 66 Centennial Commission. Students will build a comprehensive campaign that boosts awareness and drives traffic along Route 66 in celebration of its centennial in 2026.

Established in 1926, Route 66 spans from Chicago to Los Angeles, but Oklahoma holds a special distinction, boasting more miles of the highway than any other state. Oklahoma City, Tulsa and 43 genuine local towns dot this iconic stretch, serving as a living testament of Oklahoma’s historic past.

“The Route 66 project epitomizes the kind of partnership that Gaylord faculty and students love to take on,” said David Craig, interim dean of Gaylord College. “It will serve the state of Oklahoma, bring together ideas and expertise from multiple disciplines in the college and help to tell untold stories in creative ways.”

View photos from the trip below!

About the Gaylord College of Journalism and Mass Communication

The Gaylord College of Journalism and Mass Communication at the University of Oklahoma is committed to preparing the next generation of media professionals. The college offers five undergraduate majors in advertising, creative media production, journalism, professional writing and public relations, providing students with a diverse and engaging educational experience. In addition to its undergraduate offerings, Gaylord College features graduate and Ph.D. programs, as well as an online master's degree. These advanced programs are designed to nurture academic excellence, adapt to diverse learning needs and inspire innovative thinking among students. For more information, visit