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Hannah Lisenbee, Acacia McDonald, Gloria Rubio, and Jessica Zimmerman – Public Relations Capstone Project

PR Capstone Project

Hannah Lisenbee, Acacia McDonald, Gloria Rubio, and Jessica Zimmerman
Class of 2024
Public Relations

Landing Collective + The Gathering Place

At Landing Collective, we aim to cultivate a sense of belonging with our clients. We are dedicated to connecting them with their goals and fostering vibrant communities. We believe that everyone deserves to discover their feeling of comfort and belonging.

With this driving us, we are committed to ensuring equal opportunities for joy and fulfillment for all, advocating tirelessly for inclusivity and harmony in every endeavor we undertake.

Landing Collective logo.

Mission Statement

Landing Collective is an agency built on its members' differences; we all have varying experiences in PR leading us together. Each client benefits from our expertise as we work toward giving a well-rounded and holistic approach that keeps our clients reaching for new goals. We value communication, integrity, sustainability and the best strategy possible for our clients.

Executive Summary

The Getting Gathered campaign expands Gathering Place’s position as “a park for all” beyond the Tulsa community. This park prides itself in its ability to gather people from all walks of life, and this campaign will overcome awareness and motivation barriers to draw more visitors from near and far.

The campaign focuses on the two target audiences of families and young adults from four drive market locations. It consists of a research-backed event series with both large and recurring events, partnerships from across the region and increased interactivity in social media content. By celebrating the reasons people gather, these tactics will emphasize the idea that “you just have to be there.”