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Advertising

Advertising

Advertisements are persuasive messages that have high visibility and impact on consumers' choices. To prepare for entry into this dynamic, influential field, advertising (AD) students use state-of-the-art facilities in a nationally-ranked program to develop the skill of crafting persuasive messages and images through hands-on learning and real-world experiences. AD students have the opportunity to work with actual clients through Lindsey + Asp, a student run Advertising and Public Relations firm along with their relevant coursework.

Gaylord Hall has more than 100,000 square-feet of high-tech classroom, presentation, studio and computer lab space. Gaylord Hall includes four computer classrooms, two complete digital broadcast studios, 14 video editing bays, classrooms and two state-of-the-art open multimedia labs available for all students.

Is Advertising for me?

AD students typically have interests in:

  • Demonstrating creativity
  • Synthesizing information
  • Account management or sales
  • Planning
  • Research
  • Media and digital design
  • Collaboration
  • Fast-paced environment

High school preparation could include journalism, broadcast production, event planning, digital design or yearbook.

  • Advertising Campaign Development
  • Strategic Brand Planning
  • Creative Concept Development
  • Advertising Copywriting and Layout Design
  • Digital Advertising and Social Media Marketing
  • Media Planning
  • Market Research - Qualitative & Quantitative 
  • Adobe Suite including PhotoShop, InDesign, and Illustrator
  • Critical reasoning and analytical skills
  • Public speaking and presentation skills
  • Ability to synthesize complex information
  • Time management and team work

Gaylord College has built an incredible alumni network that exists to help yOU! With graduates in AD agencies in major markets, alumni look forward to meeting with, donating and awarding internships to Gaylord students. Advisors and faculty encourage and help supplement traditional classroom experience with on-the-job training. With opportunities like career fairs, networking events, premier student organizations, faculty-guided trips and tours and study abroad opportunities, there’s no limit to the possibilities with an AD degree.


Classes

What courses will I take?

AD courses include:

  • Introduction to Mass Communication
  • Writing for Mass Media
  • Introduction to Advertising
  • Advertising Research
  • Advertising Copy & Layout
  • Advertising Media
  • Contemporary Problems in Advertising
  • Advertising Campaigns - Capstone
  • Gaylord Electives
  • Minor Classes

Wait, I can have a minor?

Gaylord students have the opportunity to minor in a non-Gaylord program as part of their program degree sheet. Typically, AD students minor in:

Full List of Available Minors


Outside the Classroom

How can I get involved?

There are numerous organizations AD students can be a part of. Check them out:

  • Lindsey + Asp Agency
  • Gaylord Ambassadors
  • AdClub

View more student opportunities and clubs.

How can I study abroad?

AD students have the chance to study abroad with:

  • British Media Study Abroad in the United Kingdom
  • Communicating Culture: Travel writing in Puerto Rico 
  • International Advertising to either Europe or Asia
  • Summer Program in Communication at Erfurt (SPICE) in Germany
  • Summer in Washington, D.C.  
  • JMC: Professional Media Program in OU in Arezzo, Italy
  • Students also have the opportunity for Club Trips in Austin, Dallas, New York City and San Francisco

Additional Study Abroad Information


Your Future with Advertising

What kind of career could I pursue?

  • Account Executive
  • Creative Director
  • Marketing
  • Media Planner
  • Advertising Sales
  • Brand Manager
  • Strategic Planner
  • Graphic Designer

How much will I make?

  • Median pay for Advertising Sales Agents: $50,380
  • Median pay for Graphic Designers: $47,640
  • Median pay for Art Directors: $89,820
  • Median pay for Advertising, Promotions and Marketing Managers: $127,560

*Pay from Bureau of Labor Statistics


Gaylord Advertising Contacts

Jodie Daffer, Advertising Adviser

jlbellomy@ou.edu
(405) 325-3686

Debbie Yount, Advertising Area Head

debbie.yount@ou.edu
(917) 548-6795