As the Director of Brand Influence and Identity for the Oklahoma City Thunder, Erin Lewis is responsible for the development, oversight, and implementation of brand strategy, brand identity and expression, brand governance, and general marketing tactics. She's the gatekeeper and the protector, the disruptor and the problem solver, the point guard and the coach – each day driving more intentionality and purpose; challenging the norm; pushing forward the culture, thinking, and ideology; and uncovering new and relevant ways to connect this already beloved brand to people in even deeper and more meaningful ways. Prior to her time in OKC, Erin led brand strategy for multiple national clients at The Richards Group, a Dallas-based advertising agency. Her major in advertising and minor in sociology gave the Sooner a deep appreciation for the humor and irony of moving closer to the Texas Longhorns. While at The Richards Group, Erin worked on brands including The Home Depot, Chick-fil-A, MD Anderson Cancer Center, Ram Trucks, Grocery Outlet, CAN Capital, and with The Richards Group's design affiliate, RBMM.
