Moreover, given the mission
above, the key to its success is logistical support. From the early
stages of the exercise, public affairs had a difficult time getting situated
in an area from which they could operate in the field. The Annex
F, which is the PA section of the operations order for the exercise, stated
that a portion of the public affairs detachment was to be co-located within
the administration cell (S-1). This would allow the PAO to have direct
access to the commander in the field and have the Internet support capability
needed to carry out its mission. Consequently, this was not
adhered to and the PA team found themselves without a seat in the Command
Operations Center. The public affairs detachment was relocated to
another camp, away from the commander, and worked primarily out of the
APIC. Similarly, other Annex F problems also contributed to the logistical
shortcomings such as no cell phones, no designated Internet access, and
borrowed photo and computer equipment that should have been provided by
the parent command prior to deploying.
However,
the most significant obstacle the PAO faced throughout the operation was
representation at the daily staff meetings. The command staff substituted
the PAO’s seat at the daily briefing to a Civil Affairs Reserve Officer,
who happened to outrank the public affairs officer. Thus, the public
affairs detachment was combined with civil affairs and placed under the
supervision of the civil affairs officer who knew little about how public
affairs operates in a combined environment. Accordingly, this decision
added another tier to the vertical flow of information between the commander
and the PAO who would typically be seated at the staff meeting. As
a result, public affairs struggled to gain support from the command leadership
because they were not present at the meetings. The civil affairs
representative failed to inform the PA team of the operational events scheduled
so they were not covered. The civil affairs officer also neglected
to brief the command of the PAO’s successes or difficulties in accomplishing
the mission even after exhaustive reminders to do so. Although the
public affairs mission was successful during this exercise, it was due
to the improvisation and savvy of the PA team and not from the command
elements established to support it. To further illustrate this phenomenon,
a second example is offered. This example is a summary of an event
in New England where public affairs was not utilized. |
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Introduction
Case Study 2
Literature Review
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