Abstract
Introduction
Discussion
Analysis
Methods
Solution
Limitatations
Conclusion
References
Authors
Model
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Public Affairs Crisis
Management
In A Multi-Service Atmosphere
Limitations
Very
little data on dealing with public affairs crisis in a multi-service overseas
environment exists. However, crises in such atmospheres routinely
make headlines. Each crisis is different, circumstances are influenced
by time, location and intensity, and the task of developing comprehensive
plans is daunting. Many crisis plans provide check lists or lessons
learned from actual situations but fail to take into account scientific
methods for discovering trends and using empirical data to control and
predict future actions. Reacting to specific incidents, rather than
having formulated plans, leaves PA’s at a disadvantage.
Future research
should take into account methods of acculturating PA’s with the host countries
and sister or foreign militaries. Organizational theory should be
looked at closer to ensure communications chains are working for the benefit
of the units in the field. Finally, mass communication theories can be
examined at length to develop data on effective information dissemination
in varying channels and networks. It is hoped that this model (Table
1) contributes greatly to future study of crisis communication in the military
public affairs arena. To that end this project is being forwarded
to DINFOS, and each service’s public affairs headquarters. |