Abstract  

Introduction  

Discussion 
   Analysis  
   Methods  
   Solution   
   Limitatations 

Conclusion  

References  

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Model  

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Public Affairs Crisis Management  
In A Multi-Service Atmosphere  

Limitations 

     Very little data on dealing with public affairs crisis in a multi-service overseas environment exists.  However, crises in such atmospheres routinely make headlines. Each crisis is different, circumstances are influenced by time, location and intensity, and the task of developing comprehensive plans is daunting.  Many crisis plans provide check lists or lessons learned from actual situations but fail to take into account scientific methods for discovering trends and using empirical data to control and predict future actions.  Reacting to specific incidents, rather than having formulated plans, leaves PA’s at a disadvantage.    
    Future research should take into account methods of acculturating PA’s with the host countries and sister or foreign militaries.  Organizational theory should be looked at closer to ensure communications chains are working for the benefit of the units in the field. Finally, mass communication theories can be examined at length to develop data on effective information dissemination in varying channels and networks.  It is hoped that this model (Table 1) contributes greatly to future study of crisis communication in the military public affairs arena.  To that end this project is being forwarded to DINFOS, and each service’s public affairs headquarters.