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Table
1
Communication Venue Use as a Function
of Involvement
| Communication Form |
Low Involved |
High Involved |
| Participants (n = 340) |
||
| Base Paper |
4.26 |
7.59* |
| Airman Magazine |
3.02 |
5.26* |
| Air Force Times |
3.47 |
6.15* |
| Local newspaper |
3.21 |
4.64* |
| Air Force Web site |
4.25 |
6.90* |
| General online |
3.93 |
5.66* |
| Local TV |
3.67 |
5.40* |
| Radio |
3.18 |
4.58* |
| Commander’s Access Channel |
1.72 |
3.43* |
| Network TV |
4.07 |
5.66* |
Note. Communication
use was measured with two 10-interval scales. Higher scores reflect greater use.
* Significant compared to low-involved at
p <.01.
Table 2
High Involved Communication Use and Select Dependent Variables: Air Force Policy
| Media Type |
Credibility |
Satisfaction |
Commitment |
| Participants (n = 79) |
|||
|
Base Paper |
.496** |
.225* |
.305** |
|
Airman Magazine |
.355** |
.263* |
.315** |
| Air Force Times |
.134 |
.138 |
.054 |
|
Local newspaper |
.382** |
-.051 |
.176 |
|
AF Web site |
.221 |
.076 |
.179 |
|
General online |
.363** |
-.090 |
.074 |
|
Local TV |
.540** |
-.089 |
.204 |
| Radio |
.330** |
-.001 |
.161 |
|
Commander’s access
channel |
.303** |
.086 |
.226* |
| Network TV |
.575** |
-.002 |
.179 |
** Significant at p < .01.
* Significant at p < .05.
Table 3
High Involved Communication Use and Select
Dependent Variables: Base Command
| Media Type |
Credibility |
Satisfaction |
Commitment |
| Participants (n = 42) |
|||
| Base Paper |
.094 |
-.006 |
-.086 |
| Airman Magazine |
.220 |
-.043 |
.152 |
| Air Force Times |
.323* |
-.010 |
.208 |
| Local newspaper |
.232 |
.010 |
.015 |
| AF Web site |
.149 |
.002 |
.115 |
| General online |
.382* |
.011 |
.123 |
| Local TV |
.429** |
.114 |
-.044 |
| Radio |
.276 |
.089 |
-.030 |
| Commander’s access
channel |
.178 |
-.077 |
.197 |
| Network TV |
.534** |
.090 |
.087 |
* Significant at p < .05.
** Significant at p < .01.
Table 4
High Involved Communication Use and Select
Dependent Variables: Family Issues
| Media Type |
Credibility |
Satisfaction |
Commitment |
| Participants (n = 64) |
|||
|
Base Paper |
.242 |
.302* |
.166 |
|
Airman Magazine |
.400** |
.153 |
.144 |
| Air Force Times |
.210 |
.197 |
.125 |
|
Local newspaper |
.353** |
-.030 |
-.103 |
|
AF Web site |
.240 |
.170 |
.177 |
|
General online |
.354** |
-.012 |
-.009 |
|
Local TV |
.503** |
-.073 |
-.036 |
|
Radio |
.296* |
.052 |
.063 |
|
Commander’s access
channel |
.210 |
.246* |
.126 |
| Network TV |
.447** |
-.021 |
.044 |
** Significant at p < .01.
* Significant at p < .05.
Table 5
Low Involved Communication Use and Select
Dependent Variables: Base Policy
| Media Type |
Credibility |
Satisfaction |
Commitment |
| Participants (n = 79) |
|||
|
Base Paper |
.438** |
.128 |
.153 |
|
Airman Magazine |
.518** |
.271* |
.255* |
|
Air Force Times |
.422** |
.171 |
.184 |
|
Local newspaper |
.464** |
.251* |
.211 |
|
AF Web site |
.359** |
.125 |
.036 |
|
General online |
.421** |
.016 |
.031 |
|
Local TV |
.467** |
.045 |
.101 |
|
Radio |
.396** |
.111 |
.132 |
|
Commander’s access
channel |
.489** |
.230 |
.218 |
| Network TV |
.511** |
.055 |
.150 |
** Significant at p < .01.
* Significant at p < .05.