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The Impact of Air Shows, Fly-overs, Open Houses, and Guest Days 
on Public Opinion
Jon Connor, Patricia Huizinga, Peter Kerr
  • Introduction
  • Demonstration Teams
  • Air Show Cost & Popularity
  • Theoretical Basis
  • Costs of Military-Sponsored Public Events
  • Study Design, Method & Results
  • Pilot Study
  • Discussion
  • Conclusions
  • Appendix A
  • Appendix B
  • Appendix C
  • Appendix D
  • References
  • About the authors
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    		After identifying the 12 installations that comprise the sample locations, data must be collected on the costs associated with each event. This collection must be fastidiously conducted, as many events are automatically heralded as being "free" since costs expended are considered training funds. All fuel, rental cars, Temporary Duty Yonder (TDY) funds, extra billeting costs, give-away prizes, administrative costs (badges, signs, etc.), and communication costs that would not have been spent had the event not occurred, should be captured. The cost of extra man-hours should not be included, unless civilian overtime or over-hire occurs, because military personnel are always on duty, and are expected to perform both their daily tasks as well as do the planning and conducting of the event. The extra wear on military personnel should be the subject of subsequent studies, balanced against any positive morale boosts gained by the military from public events. 
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