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Reaching
Your Audience:
Matching
Media Channels to Target Audience
Limitations
Time
limitations did not allow the researchers to fully explore all applicable
communication theories, particularly in regard to the effects of message
content on the choice of the communication channel. Further research may
focus on how the message might affect channel choice and may result in
variations of the models presented here.
Time
limitations also prohibited the research team from fully testing and conducting
the research to confirm the validity of the models presented. After initial
validation, these models should be revalidated, from recent literature
and survey data, a minimum of every five years to ensure the premises remain
current. Updates information, including survey results, may be posted
with this research at http://www.ou.edu/deptcomm/dodjcc/groups/ 00B3/ |