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Center for the Business of Healthcare

Center for the Business of Healthcare

The global healthcare industry is experiencing fundamental transformation as it moves from a volume-based business to a value-based business. With increasing demands from consumers for enhanced healthcare quality and increased value, healthcare providers and payers are under pressure to deliver better outcomes. At the same time, cost dynamics of healthcare are changing, driven by people living longer, the pervasiveness of chronic illnesses, infectious diseases, and defensive medical practices. In short, healthcare delivery is increasing in complexity and competitiveness.

The purpose of the Center for the Business of Healthcare is to serve as a catalyst for harnessing the cross-disciplinary intellectual resources at the University of Oklahoma to improve the efficient and effective delivery of healthcare and serve the greater good of Oklahoma and the nation. 

Education

Healthcare Business Major

We offer specialized courses in healthcare supply chain management, marketing and administration, competitive and economic environment of healthcare, ethical & regulatory issues, and a hands-on learning experience with ‘applied project’ which is developing into consulting experience.

A Healthcare Business student graduates with a Bachelor of Business Administration degree. Advanced degrees include Master of Business Administration and Doctor of Philosophy.

Healthcare Business Student Organization:

https://ou.campuslabs.com/engage/organization/healthcarebusinessclub

Healthcare Minor

The Healthcare Minor benefits Price College and the healthcare disciplines through an interdisciplinary arrangement that augments traditional healthcare education, while providing added value to the Price College of Business undergraduate student.

Specifically, the minor offers additional perspective and credentials that supplements the student’s business degree, making them desirable recruits and better prepared employees for hospitals, clinics, and related healthcare organizations.

Students receive a preliminary look into the healthcare sector that will assist them in determining whether they should pursue more formal training at the graduate level in one of the allied health professions in addition to making them more attractive applicants to those programs. 

MBA Program

The new MBA Healthcare Administration certificate is a collaboration between the Price College of Business and OU’s College of Public Health. Both colleges recognize the importance of strategically combining business and healthcare education as we proceed further into the 21st century. Courses will be taught by Masters of Healthcare (MHA) faculty. 

Topics covered include theories and principles of healthcare administration, present and historical practices, healthcare operations, financing and governance of healthcare, effects of technology on healthcare, healthcare legislation, and challenges facing healthcare today.

Research

The purpose of Price College is to “Ensure the enduring global competitiveness of Oklahoma and the nation.” In keeping with this objective, CBH will promote the study of all aspects of the business of healthcare.

The following are some published research from the Price College faculty on the business of healthcare. 

  • Muralidhar, K. and R. Davidson, “Safe Harbor: Is That All There is to Healthcare Data Privacy?” 2015 Northeast Decision Sciences Institute Meeting, Cambridge, MA, March 20-22, 2015.
  • Melton, B., Moqbel, M., Kanaan, S., Sharma, N. (2016). Structural equation model of disability in low back pain. Spine, 41(20), 1621-1627.
  • Moqbel, M., and Little, L. (2014). Social networking site use among caregivers of children with Autism Spectrum Disorders. Proceedings of the International Conference on Information Systems (ICIS 2014), December 14-17, 2014, Auckland, New Zealand.
  • Moqbel, M., Fui-Hoon Nah, F., Bartelt, V., and O’Dell, R. (2016). Understanding patient portal use intentions: enablers and inhibitors of IT use. Americas Conference in Information Systems 2016 Conference (AMCIS), August 11-13, 2016, San Diego, CA.
  • O’Dell, R., Belz, N., Bielby, J., Folck, K., Moqbel, M., and Pulino, L. (2015). Breaking down healthcare’s Silos: University of Kansas Medical Center’s inter-professional education fostering ‘HIM without Walls’. Journal of Association of Health Information Management (JAHIMA), 86(9), 26-29
  • Muralidhar, K. and R. Davidson, “Safe Harbor: Is That All There is to Healthcare Data Privacy?” 2015 Northeast Decision Sciences Institute Meeting, Cambridge, MA, March 20-22, 2015.
  • Li, H., K. Muralidhar, R. Sarathy, “Privacy-Preserving Scalar Product Algorithms for Vertically Partitioned Data,” Symposium on Healthcare and Analytics in Research & Practice (SHARP) 2014, Chattanooga, TN, October 15-17, 2014.
  • Muralidhar, K. and R. Sarathy, “Can You Have Your Cake and Eat it Too? Sharing Healthcare Data without Compromising Privacy and Confidentiality,” Americas Conference on Information Systems, Omaha, NE, August 2005. Best Paper Award.
  • Muralidhar, K. and R. Sarathy, “Can you eat your cake and have it too? Sharing healthcare data without compromising privacy or confidentiality,” The 12th Annual HIPAA Summit, Washington DC, April 2006.
  • “Accreditation for Healthcare Networks,” The HCC Advisor, vol. 9, pg.1 (July 1995); “Corporate Negligence,” The HCC Advisor, vol. 9, pg. 1 (April 1995)
  • “Agreements for Deficiency Payments by Medicare Beneficiaries,” The HCC Advisor, vol. 9, pg. 1 (January 1995)
  • K. Topuz, H. Uner, M.B. Yildirim and A. Oztekin, Predicting Pediatrics Clinic No-Shows: A Decision Analytic Framework Using Elastic Net and Bayesian Belief Network, Annals of Operations Research (published in May 2017 ).
  • D. Delen, K. Topuz, E. Eryarsoy and L. Tomak, Investigating Injury Severity Risk Factors in Automobile Accidents using Predictive Analytics and Sensitivity Analysis, Journal of Transport & Health (published in March 2017).
  • A. Dag, K. Topuz, A. Oztekin, S. Bulur and F.M. Megahed, A Preoperative Recipient-Donor Heart Transplant Survival Score Using a Novel Probabilistic, Data-Driven Framework, Decision Support Systems (published in March 2016).

Presbyterian Health Foundation Research Fellowships

  • Dr. Shaila Miranda
    Research Title: The impact of communities’ dissemination of information about diseases on mitigating healthcare costs: A social data analytics perspective
  • Dr. Radhika Santhanam, Pascal Nitiema and Annie Tian
    Research Title: The Impact of Information Technology Capability on Hospital Performance

Partnership

 The Chickasaw Nation

 Presbyterian Health Foundation

 The Children's Hospital Volunteers

 OU College of Allied Health

 OU College of Medicine

Contact Us

Ronald Davidson
Ronald Davidson

Assistant Director
Marketing and Supply Chain Management


Email: rondavidson@ou.edu
Office: Adams Hall Room 7C
Phone: (405) 325-3561

Carlos Blanco

Carlos Blanco

COO, Lynn Institute 
3555 NW 58th St. Ste 800 Oklahoma City, OK
cblanco@lhsi.net 
BA Psychology, University of Oklahoma, 1990

Amy Bodwell.

Amy Bodwell

Vice President Finance, Methodist Richardson Medical Center 
2831 E President George Bush Hwy Richardson, TX 
amybodwell@mhd.com
BBA Accounting, University of Oklahoma, 1999; MA Accounting, University of Oklahoma, 2000

Tyler Bernier.

Tyler Bernier

Partner/CPA, Eide Baily LLP
621 N. Robinson Ave., Oklahoma City, OK
tbernier@eidebaily.com
BAcy Accounting and BBA Management, University of North Dakota, 2004

Sam Greco.

Sam Greco

Former CEO, CareView Communications 
4405 Dade Dr. Flower Mound, TX 
ihiltd@gmail.com
BS Accounting, Bryant University, 1973

Stan Hupfeld.

Stanley Hupfeld

Senior Consultant, INTEGRIS Health
6715 Avondale Dr. Nichols Hills, OK 
Stanley.Hupfeld@integrisok.com
BA History & English, University of Texas, 1966; MS Healthcare Administration, 1972

Dan Moen.

Dan Moen

Executive Chairman, LHP Hospital Group, Inc
6415 Bandera Avenue Apt. 2F Dallas, TX
dan.moen20@gmail.com
BS Zoology, University of Oklahoma, 1974; MPH Health Administration, University of Oklahoma 1975; MBA, Southern Methodist University, 1977

Paula Root.

Paula Root

336 NW 40th St., Oklahoma City, OK
Paula_Root@hcsc.net
BS in Chemical Engineering, University of Oklahoma, 1983, Doctor of Medicine, University of Oklahoma, 1987, Master of Public Health, University of Oklahoma, 1990, MBA, University of Oklahoma, 2002

Ken Ross.

Ken Ross

CEO, Solara Surgical Partners
700 Fegans Path Colleyville, TX
kenross@gmail.com
BBA Finance, University of Oklahoma, 1973; MBA, University of Oklahoma, 1977; MHA Healthcare Administration, University of Oklahoma Health Sciences Center, 1993

Ron Yagoda.

Ron Yagoda

Executive Chairman, CyMedica Orthopedics
10040 E Happy Valley Rd. Unit 7 Scottsdale, AZ
ronyagoda@aol.com
BA History, University of Oklahoma, 1967