Assistant professor of Architecture Angela Person recently coauthored the article “Climate Change Communication: Examining the Social and Cognitive Barriers to Productive Environmental Communication,” published in Social Science Quarterly. The research looks at the effectiveness of different types of visual appeals that may be used to communicate climate change risk.
This project was led by Sonia Merkel, who carried out the work as part of her undergraduate capstone experience. The research was co-mentored by Person and Randy Peppler, who oversee undergraduate research related to environmental issues in their award-winning Environmental Sustainability Working Group. Undergraduate researcher Sarah Melcher provided additional support for this study.
Objectives. This study explores the efficacy of visual appeals that may be used to communicate environmental risk.
Methods. To better understand the social and cognitive barriers present in environmental risk communication associated with climate change, we conducted a series of six focus groups. Groups were asked to view images of environmental issues and select the best representation of their feelings out of a range of preselected emotions. While further research is required, preliminary investigation based on the focus groups suggests several themes.
Results. First, an individual's familiarity with both an area and an event will decrease the individual's perception of urgency; conversely, the participants expressed greater concern for events that were local and new—in other words, familiarity diminishes urgency, while emergent problems create alacrity. Second, participants expressed a sentiment of tacit blame, in which the participant's own contribution to the issue received less emphasis when ascribing fault. Last, the participants reacted positively toward messages that emphasized a hopeful and solution-based narrative and were seemingly less motivated by images that relied on fear-based messaging.
Conclusions. Preliminary findings suggest that hopeful, solution-based messaging may be more effective in facilitating pro-environmental behavior than either fear- or guilt-based appeals.
The Christopher C. Gibbs College of Architecture is pleased to announce that Dr. Tamar Zinguer, Associate Professor of Architecture, has been selected to participate in the prestigious 2026 Summer Residency at the National Humanities Center (NHC).
Tanvin Mahtub Fariha, a first-year Master of Landscape Architecture student in the Gibbs College of Architecture and a Graduate Teaching Assistant in the Division of Planning, Landscape Architecture and Design, has earned recognition for her work.
A team of Construction Science and Architecture students from the Gibbs College of Architecture made their mark on the national stage this week, earning third place out of 37 universities competing at the National Association of Home Builders (NAHB) Student Competition, held during the International Builders' Show in Orlando, February 16-18, 2026.
