Creative Content Program

The Marketing Program is focused on creating the narrative and voice for the collective of ECCI's various efforts. From student life, social media takeovers, milestone highlights, and other real-time updates, the marketing team is about real-time coverage and promotional content.

The Media Program is focused around creating short form content that can range from documentaries, interviews, entertainment segments, montage and highlight reels and producing the multimedia rich content that personifies who we are as gamers and esports enthusiasts.

Producing multimedia rich content for consumption by the masses, specific targeted marketing campaigns, or for bragging are all centered around Creative Media Production, a degree taught within our own College of Journalism and Mass Communications.

The News Program are our storytellers aimed at highlighting the individual, the team, the narrative, the movement, or the statement. This can range from a student spotlight, a team overview, a review of a game or hardware, or an opinion piece helping others understand who we are.

Before you buy the next video card, console, video game, or before you watch the game or read the recap, these are all forms of journalistic practicum that couple our love for gaming and esports with degrees taught at OU. We even produce a holiday gift guide!

The production program handles the technical logistics of scene switching, multi-audio, video inputs, graphic overlays, and automation and moderation of interactive channels on Twitch and YouTube Live. The other team has the same skillset as traditional sportscasters using vocal inclination, timing, emotional draw, and analytic review to narrate the drama of competitive energy unfolding in real-time. Additionally, this team facilitates entertainment production in single individual influencer style streams and podcast segments.