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Presidential Dream Course / Dream Course Archive / Spring 2015 / Global Public Relations & Strategic Communication
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Global Public Relations & Strategic Communication

JMC 4970/5970.001

Katerina Tsetsura, College of Journalism

This upper-level undergraduate course will introduce students to global perspectives on public relations theory and practice. A primary goal for the course is to familiarize students with the rapid development of the public relations field in multiple regions of the world and to demonstrate the opportunities the field offers to future professionals in the area of corporate communication and transactional businesses, international relations, government, non-governmental organizations, and global public relations and communication agencies/firms.

Public Lecture Series

All public lectures are on the dates of visit at 1:30 p.m. in Gaylord Hall, R. 2025 unless stated otherwise.

Katie Paine - February, 12, 2015

Katie Paine


Thursday, February, 12, 2015
1:30 p.m.
Gaylord Hall, Room 2025

Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC a New Hampshire based consultancy that provides plans, products, and services that help PR, public affairs, and marketing professionals measure their success and make better, more informed decisions for their organizations. She writes KDPaine’s Measurement Blog and publishes the electronic newsletter and blog, The Measurement Standard. Her book, Measures of Success, KDPaine’s

Guide to measuring your public relationships was published in January 2008, which is used as a college textbook in many educational institutions. For the past 17 years, Paine and her firms have read and analyzed millions of news articles, Internet postings and other forms of communications as well as conducting hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired brands including Raytheon, Georgia Tech, and Mothers Against Drunk Driving. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses and government agencies.

Juan-Carlos Molleda - February, 26, 2015

Juan-Carlos Molleda


Thursday, February 26, 2015
1:30 p.m.
Gaylord Hall, Room 2025

Dr. Molleda is a professor in the Department of Public Relations and director of the MAMC Global Strategic Communication of the College of Journalism and Communications at the University of Florida (UF). He is also an affiliated faculty of the UF Center for Latin American Studies and a Fulbright Senior Specialist. Dr. Molleda received his Bachelor of Science in Social Communication (1990) from Universidad del Zulia in Venezuela, a Master of Science in Corporate and Professional Communications (1997) from Radford University in Virginia, and a Doctor of Philosophy degree in Journalism and Mass Communications with an emphasis on international public relations and international business (2000) from the University of South Carolina, where he also coordinated applied communication research projects. Between 1987 and 1993, he obtained his major work experience from a Venezuelan financial consortium, acting as manager of public relations, corporate communication, and advertising and promotions.  In 1998 and 2003, Dr. Molleda accomplished “Professional Summers” at Blue Cross and Blue Shield of South Carolina and the global public relations firm Burson Marsteller Latin America, Miami, respectively.

Dr. Enric Ordeix - March 24, 2015

Dr. Enric Ordeix

Dr. Ordeix's Portrait

Tuesday, March 24, 2015
1:30 p.m.
Gaylord Hall, Room 2025
Download Flyer [PDF]

Dr. Ordeix is a full time professor in CSR and Public Relations at Blanquerna School of Communication of the Ramon Llull University (Barcelona) where he acts as Public Affairs Officer. He is part time and visiting professor of ESRP-UB, UPF, ESADE, UDG, ESIC, DUOC-UC (Chile), Erfurt University (Germany) and Emerson College (Boston). He serves as a Vice-President Global Communication Institute e.V. and Consultant of the International Virtual Consulting Firm. In the past, he has been the communication director for Spain of the Manpower Inc. and the Spanish Communication Practice director for the US based consultancy Mercer Human Resource Consulting. Enric Ordeix is graduated in Public Relations by the University of Barcelona and in Journalism and Political Sciences by the Autonomous University of Barcelona.

Sandra Longcrier and Brian Alford - March 26, 2015

Sandra Longcrier and Brian Alford


Thursday, March 26, 2015
1:30 p.m.
Gaylord Hall, Room 2025
Download Flyer [PDF]

Lecturers:

  • Sandra Longcrier
    Communications Manager on the Communications & Public Affairs 
    Enable Midstream Partners
    View Bio

  • Brian Alford
    Vice President of Communications and Public Affairs
    Enable Midstream Partners
    View Bio

Sandra Longcrier

Sandra Longcrier is senior communications manager on the Communications & Public Affairs team at Enable Midstream Partners, a natural gas and crude oil midstream company, formed by OGE Energy Corp. and CenterPoint Energy in 2013.

She joined OGE in 2004 and served in a variety of positions including supervisor of Corporate Communications, Community Affairs manager, leader of communications for OGE’s Smart Grid Program and Communication’s manager for OGE’s subsidiary Enogex.

Previously, Sandra was director of Regulatory at SBC-Southwestern Bell Telephone in Oklahoma. She worked in a variety of positions in communications and public affairs for 18 years at what is now AT&T. Prior to that, she worked in public relations for the Oklahoma State Senate for seven years.

Sandra earned her B.A. and M.A. degrees in Journalism/Public Relations from the University of Oklahoma.

Sandra was inducted into the College of Fellows of the Public Relations Society of America in 2009 where she also is Accredited in Public Relations (APR). She served on the PRSA National Board in 2001 and 2002 and is currently the Ethics chair for the Oklahoma City Chapter of PRSA.

Brian Alford

Brian Alford is vice president of communications and public affairs at Enable Midstream Partners, a natural gas and crude oil midstream company, formed by OGE Energy Corp. and CenterPoint Energy in 2013.

He joined OGE in 1997 and served as managing director of public affairs before joining Enable Midstream in 2014.

Before joining OGE, Brian was director of marketing and public relations for Children’s Medical Center of Dallas.  He also served as public information officer for the City of Irving, Texas, and as an account executive for the global public relations firm Hill and Knowlton.  Before joining Hill and Knowlton he served as a legislative aide and assistant sergeant-at-arms for the Texas House of Representatives.

Brian is a graduate of the University of North Texas.

Gregor Halff - March 31, 2015

Gregor Halff


Tuesday, March 31, 2015
1:30 p.m.
Gaylord Hall, Room 2025

Dr. Gregor Halff is an Associate Professor of Corporate Communication Practice, Associate Dean and leads the MBA and EMBA programs at the Singapore Management University. He has founded the first master program in communication management in an Asian-Pacific University. He has taught in 4 continents and publishes in the key journals of corporate communication and public relations. Before joining academia, Gregor was managing partner at Publicis, the world’s third largest advertising network and co-founder of Publicis Public Relations (today: MSL Group). Gregor is Chair of the Global Alliance for Public Relations and Communication Management.

Jim Spangler - April 2, 2015 <b>Canceled</b>

Jim Spangler


Thursday, April 2, 2015
1:30 p.m.
Gaylord Hall, Room 2025

Chief Communications Officer, oversees Corporate Communications globally for NAVISTAR Corp. A 26-year communications veteran, Spangler brings to Navistar a wide range of communications experience. He spent nearly 12 years with Tenneco, where he served as vice president of global communications and was responsible for corporate positioning, communications strategy and policy, executive communications, employee communications, media relations and public relations. Before joining Tenneco, Jim was director of global public relations and media relations for Arthur Andersen. Jim also spent nearly eight years at Amoco Corporation in roles of increasing responsibility within the company's Public and Government Affairs group. Spangler began his career as a reporter at City News Bureau of Chicago. Spangler holds a bachelor’s degree in communications from the University of Illinois. He is a member of the Arthur Page Society and the Public Relations Society of America.

About Navistar

Navistar International Corporation (NYSE: NAV) is a holding company whose subsidiaries and affiliates produce International® brand commercial and military trucks, MaxxForce® brand diesel engines, IC Bus™ brand school and commercial buses, Monaco® RV brands of recreational vehicles, and Workhorse® brand chassis for motor homes and step vans. The company also provides truck and diesel engine service parts. Another affiliate offers financing services.

Anne Pierson-Smith - April 7, 2015

Anne Pierson-Smith


Tuesday, April 7, 2015
1:30 p.m.
Gaylord Hall, Room 2025

Dr. Anne Peirson-Smith is Assistant Professor in the Department of English, City University of Hong Kong. Over the past eighteen years in Hong Kong she has been teaching about the use of English in advertising and public relations, fashion culture, fashion marketing communications, persuasive communication, and visual communication. She is currently researching such topics as 'cosplay' and youth fashion styles in South East Asia, the role and application of collaborative writing in the creative industries, and the use of visual symbolism in fashion advertising campaigns. Dr Anne Pierson-Smith's work blends her academic and professional experience, as she previously worked in the public relations industry and as a corporate trainer for major local and global clients. She has recently published a new book on such industries in the Asian region, Public Relations in Asia Pacific: Communicating Effectively Across Cultures (Wiley 2009). Currently, she is engaged in two other major book projects, Introduction to Fashion for Berg publishers (due for publication 2011) and Persuasive Communication: from Theory to Practice for Palgrave Macmillan (2012).

Robert Flaherty and David Gallagher - April 23, 2015

Rob Flaherty and David Gallagher


Thursday, April 23, 2015
12:00 p.m.
Gaylord Hall, Room 1140

Lecturers:

  • Rob Flaherty
    Senior Partner, Chief Executive Officer & President of Ketchum
    View Bio

  • David Gallagher
    Senior Partner, CEO of Ketchum’s European operations and chairman of the UK agency
    View Bio

Rob Flaherty

Rob Flaherty is Senior Partner, Chief Executive Officer & President of Ketchum, one of the world's top communications firms and PRWeek's 2012 Agency of the Year. Flaherty leads Ketchum's eight-member Worldwide Executive Committee to guide the strategy, client service and performance of the agency.

Since joining Ketchum in 1989, Flaherty has been involved in all aspects of the firm’s business, including having successfully led its largest office, one of its global practices and several of its largest client engagements. Flaherty became President of the agency in 2008 and today is one of the industry’s most sought-after client counselors.

During his tenure, Flaherty has counseled some of the world’s largest companies and brands, including IBM, FedEx, Philips and Pfizer. As a client counselor, Rob specializes in corporate positioning and issues management. He has helped companies prepare for and respond to challenging situations ranging from product liability and airline accidents to data security and antitrust litigation. He also has played a lead role in growing the firm’s client base.

Rob serves on the executive committee of the board of the Institute for Public Relations and on the Agency Management Committee of the Council of Public Relations Firms. In addition, he has been the chair of the Council’s Critical Issues Forum for the past six years. He is a senior judge of the Public Relations Society of America’s Silver Anvils and served as the co-chair of its 2012 international conference. He is the senior leader of the agency’s relationship with the World Economic Forum and a frequent facilitator for its annual summit in Davos, Switzerland. He also serves on the advisory board of directors for Room to Read, Ketchum’s global pro bono partner. 

Prior to Ketchum, Rob worked at Burson-Marsteller in New York. Prior to that, he was Director of Public Relations for the F.X. Matt Brewing Company in Utica, N.Y. He is a graduate of Utica College of Syracuse University.

David Gallagher

As a Senior Partner, CEO of Ketchum’s European operations and chairman of the UK agency, David Gallagher brings more than 20 years of public relations experience, both as a client and as a senior agency adviser, to some of the world’s leading brands and companies.

David Gallagher oversees Ketchum's nine European agencies and their specialist services, which include consumer public relations, healthcare communications, corporate affairs and social responsibility, public affairs, change management, and clinical trial recruitment.

He is a member of Ketchum’s global Executive Committee and chairs the company’s corporate social responsibility initiatives.

Before moving to London in 2000, David was part of the management team for Ketchum’s Washington, D.C. office and directed the healthcare practice. Prior to joining Ketchum in 1994, David held communications management roles for the American Diabetes Association and the National Mental Health Association.

David is known to communications leaders around the world as an advocate for collaboration and a true believer in the transformative power of public relations.

He is president of the International Communications Consultancy Organization (ICCO), the global umbrella network of 30 national PR agency trade associations, and a fellow and past chairman of the UK Public Relations Consultants Association.  He chairs the World Economic Forum’s global agenda council on the future of media, and was the 2014 PR jury president for the Cannes Lions International Festival of Creativity.

David is a Texas native who holds dual citizenship in the U.K. and U.S. and is politically involved in both countries. He resides in London with his wife, two kids, two dogs and two cats.

Roger Frizzell - April 30, 2015

Roger Frizzell


Thursday, April 30, 2015
1:30 p.m.
Gaylord Hall, Room 2025

Roger Frizzell is the Senior Vice President of Communications and Chief Communications Officer for Carnival Cruises Corporation where he is responsible for all corporate-level communications and public relations for the world's largest cruise line. A crisis communication expert, Frizzell was previously vice president of corporate relations and chief communications officer for Pacific Gas and Electric where he oversaw all internal and external communications, online communications and advertising at the utility company. Frizzell was previously vice president-corporate communications & advertising of American Airlines. He oversaw advertising, corporate communications and AA Publishing, the small business unit of American Airlines that publishes five publications including American Way and Southwest Spirit. Before joining American, Frizzell served as executive director-public relations & communications at Hewlett Packard Corporation where he managed worldwide public relations and analyst relations.  Frizzell was named Distinguished Alumni of the Gaylord College in 2008. While at OU, Frizzell was a four-time All-American Wrestler and an Academic All-American.

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Updated 4/15/2015 by Office of the Senior Vice Pres. & Provost: Office.Of.Sr.Vp.And.Provost@ou.edu