DoD Joint Course in Communications

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INTRODUCTION

LITERATURE REVIEW

METHODS

RESULTS

DISCUSSION

CONCLUSION

REFERENCES

RESEARCH TEAM

PRESENTATION

FULL TEXT VERSION

CAPSTONES

Table 1

Significant Demographic and Gratification Predictors
For Supporting the War in Iraq

	Predictor	Beta	Significance
Dependent Variable
Attitude about U.S. military presence in Iraq	Income	.27	.05
Attitude about U.S. military presence in Iraq	Paper Use	-.52	.001
	TV Entertainment	-.43	.017
	Military Movies	.54	.026

Note: Overall attitude was assessed using a global attitude measure adapted from Burgoon, Cohen, Miller, and Montgomery (1978). The measure is a 7-interval bipolar adjective scale. Multiple item indicators were used to include; unacceptable/acceptable, foolish/wise, unfavorable/favorable, negative/positive, bad/good, and wrong/right.