The Surveys

External

1. On a scale of 1 - 10, 1 equaling rarely use and 10 equaling frequently use, to what extent do you use <specific newspaper> as a source of information for local news?
1 2 3 4 5 6 7 8 9 10

2. On a scale of 1 - 10, 1 equaling little attention and 10 equaling close attention, how much attention do you pay to <specific newspaper> as a source for information about local news?
1 2 3 4 5 6 7 8 9 10

3. On a scale of 1 - 10, 1 equaling rarely use and 10 equaling frequently use, to what extent do you use local television news as a source of information for local news?
1 2 3 4 5 6 7 8 9 10

4. On a scale of 1 - 10, 1 equaling little attention and 10 equaling close attention, how much attention do you pay to local television news as a source for information about local news?
1 2 3 4 5 6 7 8 9 10

5. On a scale of 1 - 10, 1 equaling rarely use and 10 equaling frequently use, to what extent do you use local radio news as a source of information for local news?
1 2 3 4 5 6 7 8 9 10

6. On a scale of 1 - 10, 1 equaling little attention and 10 equaling close attention, how much attention do you pay to local radio news as a source for information about local news?
1 2 3 4 5 6 7 8 9 10

7. By responding to each of the items below, circle the number that best reflects your attitude. The U.S. military is:
Foolish 1 2 3 4 5 6 7 Wise
Unfavorable 1 2 3 4 5 6 7 Favorable
Wrong 1 2 3 4 5 6 7 Right
Negative 1 2 3 4 5 6 7 Positive
Unacceptable 1 2 3 4 5 6 7 Acceptable
Bad 1 2 3 4 5 6 7 Good

8. On a scale of 0 - 100, how much do you support the military and its missions? (Write in answer) .

9. On a scale of 1 - 7, 1 equaling relatively unaware and 7 equaling relatively aware, to what extent are you aware of the military's hometown news programs?
1 2 3 4 5 6 7

Personal information
10. What is your age group?
A. 18 and younger
B. 19 -21
C. 22-25
D. other

11. What is your gender?
A. Female
B. Male

12. What is your marital status?
A. Married
B. Single, never been married
C. Divorced

13. What is your household annual income bracket?
A. less than $20,000
B. $20,001 - $30,000
C. $30,001 - $40,000
D. $40,001 - $50,000
E. $50,001 - $60,000
F. $60,001 - $ 70,000
G. $70,001 and above

14. What is your education level?
A. still in high school
B. high school graduate
C. GED
D. some college
E. technical training certificate
F. 4-year college degree
G. graduate level degree

Internal

1. What impact has participation in a hometown news interview has on your morale today?

greatly increased

increased

no change

decreased

greatly decreased

2. If aired in your hometown, how does it make you feel about doing your job here?

extremely proud

proud

no change

less proud

much less proud

3. On the back, (of actual survey form to be used) if you desire, please provide us with the names of your local publications and stations that you and your family members listen to or read most often, and you'd like us to forward this product to.