Yinan Yu

Yinan Yu, Assistant Professor of Management Information Systems, earned a Ph.D. in innovation and information management from The University of Hong Kong and a Master of Management Science and Engineering from Tsinghua University. Her research interests include digital platforms, user-generated content, multi-channel management, business analytics, and economics of AI. Her research has been published in MIS Quarterly, Production and Operations Management, Journal of Management Information Systems, among others, and has also been presented at premium conferences. Before joining the University of Oklahoma, she worked at the University of Memphis and McGill University.

Ph.D., Innovation and Information Management, The University of Hong Kong

Master of Management Science and Engineering, Tsinghua University

Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault, Zaiyan Wei. 2023. The Impacts of Social Interactions and Peer Evaluations on Online Review Platforms. Journal of Management Information Systems (Conditionally accepted).

Zhu, Kai, Warut Khern-am-nuai, and Yinan Yu. 2023. Negative Peer Feedback and User Content Generation: Evidence from a Restaurant Review Platform. Production and Operations Management (Forthcoming).

Yu, Yinan, Liangfei Qiu, Hailiang Chen, and Benjamin Yen. 2023. Movie Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing. Marketing Letters, 1-20.

Yu, Yinan, Hailiang Chen, Chih Hung Peng, Patrick Chau. 2022. The Causal Effect of Video Streaming on DVD Sales: Evidence from a Natural Experiment. Decision Support Systems, 157, 113767.

·Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault. 2022. When Paying for Reviews Pays Off:  The Case of Performance-Contingent Monetary Rewards. MIS Quarterly, 40(1), 133-156.