Cui “Tracy” Zou

Cui “Tracy” Zou, Instructor of Management Information Systems, earned a master’s degree in information science and technology, an MBA and a graduate certificate in business analytics and data science from Missouri University of Science and Technology along with a Bachelor of Laws in administrative management from Beijing University of Chemical Technology. Prior to coming to OU, she worked at the Missouri University of Science and Technology, ultimately as an assistant teaching professor. She also worked in industry as an assistant engineer, purchasing specialist and senior planning specialist, among other positions. 

• M.S., Information Science and Technology, Missouri University of Science and Technology
• MBA, Missouri University of Science and Technology
• LL.B., Administrative Management, Beijing University of Chemical Technology 

Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault, Zaiyan Wei. 2023. The Impacts of Social Interactions and Peer Evaluations on Online Review Platforms. Journal of Management Information Systems (Conditionally accepted).

Zhu, Kai, Warut Khern-am-nuai, and Yinan Yu. 2023. Negative Peer Feedback and User Content Generation: Evidence from a Restaurant Review Platform. Production and Operations Management (Forthcoming).

Yu, Yinan, Liangfei Qiu, Hailiang Chen, and Benjamin Yen. 2023. Movie Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing. Marketing Letters, 1-20.

Yu, Yinan, Hailiang Chen, Chih Hung Peng, Patrick Chau. 2022. The Causal Effect of Video Streaming on DVD Sales: Evidence from a Natural Experiment. Decision Support Systems, 157, 113767.

·Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault. 2022. When Paying for Reviews Pays Off:  The Case of Performance-Contingent Monetary Rewards. MIS Quarterly, 40(1), 133-156.