Research Committee

research!

This was never about just playing video games. It is time to define and explain ourselves.

We've dreamed of the day we could formally have focused intention and efforts centered around research in gaming and esports. That day is finally here! Now where do we begin?

For Fall 2024 semester and on we are introducing the OU ECCI Research Committee Initiative who will take on that task head on. There are so many topics to cover and bring awareness to as the industry.

This committee is aimed at starting with their own personal expertise first. After that, it will focus on topics deemed worth exploring and either bring on new subject matter experts or conduct new data collection in tandem with other departments or organizations as necessary.

Research in Progress

RESEARCH PROJECT

Explicating Esports

An 8 criteria definition to defining a game and context as an esport.

*Accepted to AEJMC Mid-Winter Conference.

Research Project

Video Game Advertising Processing

An application of the dual mediated hypothesis to modern interactive media advertising.

*Accepted to AEJMC Mid-Winter Conference.

Research Project

Game Symbol Attitude Association

A study on the association between a logo and a videos attitude when the logo is below the threshold of awareness.

Our Published Content, Contributions, & Departmental References

The Essential Guide to the Business & Law of Esports & Professional Video Gaming - Justin Jacobson, Esq. (2021)

Page 29. Reference to OU ECCI shoutcasting and production program intentions and impacts.

Purchase Book

Voice Collegiate Esports Eligibility White Paper 2024

COLLEGIATE ESPORTS ELIGIBILITY WHITE PAPER - VOICE (2024)

Contributed to aggregating research and compiling information for mass consumption.

Read the White Paper

Voice Benefits of Collegiate Esports Study

BENEFITS OF COLLEGIATE ESPORTS STUDY - VOICE (2025)

Contributed to aggregating research and compiling information for mass consumption.

Read the Study

The OU ECCI Research Committee

About the Committee

This committee is driven by a shared passion for the gaming community, esports athletes' mental and physical health, and the business development of scholastic and collegiate esports. It will create not only theoretically sound work but also results that can make an immediate industry impact and foster innovation within this emerging field.