Our four typefaces add texture and variety to our visual system. The weights and styles have been purposefully selected to create contrast that allows the four typefaces to work in harmony.
MONGOOSE is a condensed sans serif that lends a bold, strong voice to headlines. It should always be used in all-caps.
ARBORIA is geometric and architectural with humanistic touches that lend a friendly quality. It’s highly legible at both large and small sizes.
OBVIOUSLY WIDE provides contrast to the narrow and square proportions of Mongoose and Arboria. It is always treated with an outline to provide a textural effect in sub-heads or supplementary text.
FREIGHT is a modern serif typeface evolved from more traditional styles. Use it tracked-out in all-caps to create an elegant sub-head treatment, or as body copy.
Arboria and Freight may be utilized for body copy.
Together, with multiple weights and italic versions, they provide the flexibility needed to create hierarchy within a body of text, differentiating between captions, callouts and details.
Freight and Arboria are paired to create contrast in this heading. The all-caps, tracked-out treatment keeps the words legible and refined at a small size.
Mongoose Bold is our primary headline font, paired with Arboria Black to add emphasis to important words (“ONE”).
Freight and Arboria again work together to create emphasis within a sub-head.
Mongoose may be used as a drop cap.
Freight Text Pro Medium creates a paragraph with texture and style.
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Reducing the type size and changing the typeface to Arboria Bold creates secondary text that is clearly differentiated yet harmonious.
Play with rotation to create a textural moment within the composition. The type is outlined so as not to compete with the primary headline and body copy.
