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Advertising

Advertising

What is Advertising?


Advertisements are persuasive messages that have high visibility and impact on consumers' choices. To prepare for entry into this dynamic, influential field, advertising (AD) students use state-of-the-art facilities in a nationally-ranked program to develop the skill of crafting persuasive messages and images through hands-on learning and real-world experiences. AD students have the opportunity to work with actual clients through Lindsey + Asp, a student run Advertising and Public Relations firm along with their relevant coursework.

Gaylord Hall has more than 100,000 square-feet of high-tech classroom, presentation, studio and computer lab space. Gaylord Hall includes four computer classrooms, two complete digital broadcast studios, 14 video editing bays, classrooms and two state-of-the-art open multimedia labs available for all students. 

Do my interests fit?

AD students typically have interests in:

  • Demonstrating creativity
  • Synthesizing information
  • Account management or sales
  • Planning
  • Research
  • Media and digital design
  • Collaboration
  • Fast-paced environment

High school preparation could include journalism, broadcast production, event planning, digital design or yearbook. 

Advertising FAQ

Gaylord College has built an incredible alumni network that exists to help you! With graduates in AD agencies in major markets, alumni look forward to meeting with, donating and awarding internships to Gaylord students. Advisors and faculty encourage and help supplement traditional classroom experience with on-the-job training. With opportunities like career fairs, networking events, premier student organizations, faculty-guided trips and tours and study abroad opportunities, there’s no limit to the possibilities with an AD degree.

There are numerous organizations AD students can be a part of. Check them out:

  • AD courses include:
  • Introduction to Mass Communication
  • Writing for Mass Media
  • Introduction to Advertising
  • Advertising Research
  • Advertising Copy & Layout
  • Advertising Media
  • Contemporary Problems in Advertising
  • Advertising Campaigns - Capstone
  • Gaylord Electives
  • Minor Classes

Gaylord students have the opportunity to minor in a non-Gaylord program as part of their program degree sheet. Typically, AD students minor in:

  • A foreign language (Spanish, French, etc.)
  • Nonprofit Organizational Studies 
  • Political Science 
  • General Business
  • Enterprise Studies
  • Communication
  • Entrepreneurship

All the information can be found through Minor Checksheets website.

AD students have the chance to study abroad with:

  • British Media Study Abroad in the United Kingdom
  • Communicating Culture: Travel writing in Puerto Rico
  • International Advertising in either Europe or Asia
  • Summer Program in Communication at Erfurt (SPICE) in Germany
  • Summer in Washington, D.C. 
  • JMC: Professional Media Program at OU in Arezzo, Italy
  • Students also have the opportunity for club trips in Austin, Dallas, New York City and San Francisco
  • Account Executive
  • Creative Director
  • Marketing
  • Media Planner
  • Advertising Sales
  • Brand Manager
  • Strategic Planner
  • Graphic Designer
  • Median pay for Advertising Sales Agents: $50,380
  • Median pay for Graphic Designers: $47,640
  • Median pay for Art Directors: $89,820
  • Median pay for Advertising, Promotions and Marketing Managers: $127,560

*Visit the U.S. Bureau of Labor Statistics’ website to explore the median pay for jobs you can pursue with this degree. 

PROGRAM ACCREDITATION

The Gaylord College of Journalism and Mass Communication is a founding member of the Accrediting Council on Education in Journalism and Mass Communication. The college has had continuous accreditation since 1948. An advertising student graduates with a Bachelor of Arts in Journalism degree. A Master of Arts and Ph.D. in Strategic Communication are also available.

The University of Oklahoma Gaylord College of Journalism and Mass Communications

Gaylord College of Journalism and Mass Communication
Monica Rasekh - AD Academic Advisor
Phone: (405) 325-3686
Email: mmv@ou.edu
Website: ou.edu/gaylord