As the popularity of Web logs increases, so, too, have the number of military Web logs. Service members, veterans, and family members are blogging from home, from the base, and from the battlefield. These milbloggers are able to write daily reports that anyone in the world – friend or foe – can read. Military public affairs officers may find it harder to manage the message as milbloggers become conduits for information to the public and the media. Little is known about milblogs. How do they tell the military story, and what messages do they convey? Are they perceived as credible? Do they contain more emotional content? This paper analyzes the content of milblogs and how they depict the military and its personnel. It also compares the credibility and tone of milblogs, traditional media, and Defense Department news sources, and how the content from these three sources influences readers’ attitudes toward the war in Iraq and the U.S. military’s continued presence in there.