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Style Guide

The University of Oklahoma

The University of Oklahoma is known and recognized throughout the world. Therefore, it is critical that the visual elements and brand represent the institution consistently and with integrity. As a world-renowned institution, we must implement cohesive standards to protect our image and enhance the value of our university. Successful brands present themselves consistently over time, creating an emotional connection with desired audiences.

A proliferation of independent, decentralized identities and symbols creates confusion in the minds of audiences whose support we seek: students, prospective students, parents, alumni and supporters. While logos and symbols are not the sole elements of an institutional brand, they are its visual representation and extension.

The style guide is presented by the Trademark Administrative Committee which is appointed by the President to uphold brand standards across the university.

Trademarks and Usage

The University of Oklahoma's trademarked logos, wordmarks and verbiage represent the identity of the university and are protected by law. These guidelines should be used for all OU logos, marks, and references.

Web Guidelines

University Web Guidelines and processes for review must be followed when creating websites, applications, and all other digital materials. Access OU Web Guidelines here.

Print Guidelines

Print Guidelines are to be used when developing brochures, advertisements, and all other print materials. Review Print Guidelines and processes.

Licensing Guidelines

Licensing outlines approved use of OU marks and verbiage on promotional items (t-shirts, hats, etc.) and the process to create approved merchandise. Consult Licensing Guidelines here.