In marketing, you’ll combine best practices, new theories, marketing research methods, and the latest digital trends to attract and delight customers. You’ll determine what makes a brand successful, as well as utilize solid research skills to understand consumers, organizations and markets. You’ll also demonstrate proficiency in professional selling and negotiating, and much more.
The Division of Marketing and Supply Chain Management offers courses that prepare students for positions in marketing, supply chain management, and the business of healthcare. Classes provide comprehensive coverage of topics including product/service design, development, and commercialization, pricing of products and services; and promotion (through advertising sales promotion, and personal selling). Primary emphasis is placed on the distribution of products/services, including channel structure and physical delivery/logistics.
The division's faculty have a national reputation for expertise in marketing channels, marketing strategy, supply chain management, and the business of healthcare. All have academic credentials from leading U.S. schools, and many have significant business experience. The division faculty have a strong record of publication and research and use this knowledge in the classroom and as consultants to corporations. Members have been elected to prominent leadership positions in professional associations.
Students will find a wide range of opportunities to interact with successful business executives, both formally in the classroom, and informally, through professional student organizations.
AT&T
Globe Life
QuikTrip Corp.
Epsilon
Dell Technologies
Price College faculty receive national and international recognition for research and/or teaching. We prepare students for equivalent success. Most recently, Price College marketing majors and digital marketing minors took home third place out of 220 teams competing in the virtual 2022 Digital Marketing Competition & Summit.
Graduating from the Price College of Business connects you to more than 40,000 graduates in key companies not just in the U.S. but around the world.
“The best part of my experience in the marketing program and at Price College was the professors. The program was filled with professors who made it evident just how much they care not only about the success of their students but care about them as individuals. The program is large enough to offer a wide variety of classes and subjects, but small enough that you build relationships with your classmates and professors and have the chance to take multiple classes!”
— Maggie Coan, recent Price College graduate
Sr. Assoc. Dean of Faculty and Research
Marketing and Supply Chain Management
Email: petersen@ou.edu
Office: Adams Hall Room 102
Phone: (405) 325-2792
Assistant Director
Marketing and Supply Chain Management
Email: rondavidson@ou.edu
Office: Adams Hall Room 7C
Phone: (405) 325-3561
