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Marketing and Supply Chain Management

Marketing is the study of consumer needs and desires for products and services. It is also the study of the various strategies used to motivate people to buy products and services.

Degree Information

In plain words, Supply Chain Management (SCM) consists of all the activities that take place to get a product in your hands - from the time of raw materials extraction to the minute you pull out your credit card and take the final product home.  

Degree Information

Students get hands-on, real-world training through IBC. From brainstorming and market analysis, to managing employees and the legal implications of business transactions, to selling products and closing the books on the last sale, IBC develops the skills it takes to launch a successful business.

IBC Program

EduMed has recently ranked our new Business of Healthcare program #2 for online education.

Degree Information

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Our program covers all aspects of Marketing & Supply Chain Management with a strong emphasis on Marketing in a global economy.

 

First Fidelity Integrated Business Core

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Students get hands-on, real-world training through IBC. From brainstorming and market analysis, to managing employees and the legal implications of business transactions, to selling products and closing the books on the last sale, IBC develops the skills it takes to launch a successful business. All profits go to local non-profit charities along with 'sweat equity' of up to 500 hours of community service each semester.

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Top 25 Program

  • EduMed has ranked our new Business of Healthcare program #2 for online education.
  • The undergraduate Supply Chain Management program is ranked #24 by Gartner.