Skip Navigation

Price Lead On Capital Campaign

The Next 100 Years are Calling...

As we look to the future, our strategic plan lays out a bold new vision for Price College – to become bigger, broader, and better in preparing the next generation of business professionals, leaders, and entrepreneurs that our state and country need. 

Logo - Lead On | The University of Oklahoma's Campaign for the Future

Once in a generation, a university reaches a pivotal point when aspiration, purpose and opportunity converge. When a tradition of excellence, exceptional people and vision fuse to create an extraordinary chance to shape the future. For the University of Oklahoma and the OU Family, that time is now. This is our moment to Lead On.

Campaign Priorities

Guided by our strategic priorities and building on our strengths, we have identified four areas where your financial support can help the most in realizing our vision:

Professor and student look over a book together in a study room with large window that overlooks the Norman OU campus.

Investing in Future Ready Professionals

Competing successfully for promising students by increasing affordability and better preparing them for rewarding and impactful careers.

A professor standing at the front of the classroom in front of a white board, three students sit nearby.

Broadening the Boundaries of Business Education

Investing in exceptional faculty and broadening the types of students we serve, the educational programs and courses we offer, and how we educate students.

A young student in safety goggles sits at a machine in the fabrication lab.

Supercharging Entrepreneurship and Innovation

Launching new entrepreneurial programs and services, strengthening existing ones, and integrating them with academic programs to provide experiential learning for students, catalyze startups, and transform the Oklahoma economy.

A professor giving one on one assistance to a student in a computer lab. Other students work nearby.

Transforming Our Bricks and Clicks Infrastructure

Revamping how we prepare students for the new world of business will not be possible without dramatically and comprehensively upgrading our physical and digital infrastructure.