Yinan Yu

Yinan Yu

Associate Professor of Management Information Systems

About Yu

Yinan Yu, Assistant Professor of Management Information Systems, earned a Ph.D. in innovation and information management from The University of Hong Kong and a Master of Management Science and Engineering from Tsinghua University. Her research interests include digital platforms, user-generated content, multi-channel management, business analytics, and economics of AI. Her research has been published in MIS Quarterly, Production and Operations Management, Journal of Management Information Systems, among others, and has also been presented at premium conferences. Before joining the University of Oklahoma, she worked at the University of Memphis and McGill University.

Research Areas:

Economics of AI
Digital platforms
User-generated content
Multi-channel management

Education

Ph.D., Innovation and Information Management, The University of Hong Kong
Master of Management Science and Engineering, Tsinghua University

Publications

Zhu, Kai, Warut Khern-am-nuai, and Yinan Yu. 2024. Negative Peer Feedback and User Content Generation: Evidence from a Restaurant Review Platform. Production and Operations Management.

Yu, Y., Dominik Gutt, Warut Khern-am-nuai. 2024. Review Helpfulness Scores vs. Review Unhelpfulness Scores: Two Sides of the Same Coin or Different Coins? IEEE Transactions on Engineering Management, 71, 8031-8044.

Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault, Zaiyan Wei. 2023. Impacts of Social Interactions and Peer Evaluations on Online Review Platforms. Journal of Management Information Systems, 40(4), 1271-1300

Yu, Yinan, Liangfei Qiu, Hailiang Chen, Benjamin Yen. 2023. Movie Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing. Marketing Letters, 1-20.

Yu, Yinan, Hailiang Chen, Chih Hung Peng, Patrick Chau. 2022. The Causal Effect of Video Streaming on DVD Sales: Evidence from a Natural Experiment. Decision Support Systems, 157, 113767.

Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault. 2022. When Paying for Reviews Pays Off: The Case of Performance-Contingent Monetary Rewards. MIS Quarterly, 40(1), 133-156.

View more of Yu's publications

Ye, H., Kankanhalli, A. 2020. "Value Co-creation for Service Innovation: Examining the Relationships between Service Innovativeness, Customer Participation, and Mobile App Performance." Journal of the Association for Information Systems, 21(2), 292-311.
Ye, H., Jensen, M. 2022. "Effects of Introducing an Online Community in an Innovation Contest Platform." Information Systems Journal, 32(6).
Wang, X., Yang, X., Ye, H. 2022. "Mitigating IT Professionals’ Turnover in Non-IT Organizations: An Organizational Identification Perspective." Journal of the Association for Information Systems.
Ye, H., Yang, X., Wang, X., Stratopoulos, T. 2021. "Monetization of Digital Content: Drivers of Revenue on Q&A Platforms." Journal of Management Information Systems, 38(2), 457-483.
Cui, T., Ye, H., Tan, C. 2022. "Information Technology in Open Innovation: A Resource Orchestration Perspective." Information & Management.
Stratopoulos, T., Wang, V., Ye, H. 2022. "Use of Corporate Disclosures to Identify the Stage of Blockchain Adoption." Accounting Horizons, 36(1), 197-220.
Yang, X. Ye, H., Wang, X. 2021. "Social Media Use and Work Efficiency: Insights from the Theory of Communication Visibility." Information & Management, 58(4), 103462.

About OU's Price College of Business

The University of Oklahoma Michael F. Price College of Business has experienced significant growth over the past five years, becoming OU’s second-largest college with over 7,000 students. The college offers highly ranked undergraduate, master’s, executive and doctoral programs across six academic divisions. More information is available at price.ou.edu