Pankhuri Malhotra

Dr. Pankhuri Malhotra joined the Michael F Price College of Business in August 2021 as an Assistant Professor of Marketing. Before joining the University of Oklahoma, Professor Malhotra was a Post-Doctoral Researcher in Quantitative Marketing at the Kellogg School of Management, Northwestern University.

Pankhuri is a computational social scientist with an interest in graph-based methods for improving and scaling marketing research. Her research on social networks has been published in outlets such as Journal of Marketing, Harvard Business Review and AAAI. In her free time, she also writes for news outlets such as the Conversation.

Majority of her current research applies combined methods from marketing, network and data science for mining user perception of brands using publicly available social media datasets. She is also working with influencer datasets on Twitter and Instagram to understand content curation strategies and build network-based recommender systems. Her academic training includes a range of research methods, including data analytics, network analyses, econometrics, survey-based methods, machine learning, text analytics, deep learning, and causal inference.