Derik Steyn

Lecturer of Marketing

About Steyn

Dr. Derik Steyn teaches in the Division of Marketing and Supply Chain Management (Price College) since January 2018. His research focuses on aspects of relationship intention in service firms. He is published in, among others, the Journal of Financial Services Marketing, and Services Marketing Quarterly, read papers at, among others, the Academy of Marketing Sciences (AMS), and the Marketing Educators’ Association (MEA), serves as Associate Editor of the South African Journal of Economic and Management Sciences, and has consulting and training experience with private and public organizations in the U.S.A. and South Africa.

Education

Ph.D., Potchefstroom University, South Africa.
Masters of Commerce (Cum Laude), Potchefstroom University, South Africa.
Honors Bachelors of Commerce, Potchefstroom University, South Africa.
Bachelors of Commerce, Potchefstroom University, South Africa.

Publications

Mostert, P.G., Steyn, T.F.J. & Mentz, H.M. 2017. Relationship intention and customer satisfaction as predictors of South African SMEs’ loyalty towards a risk financier. Journal of Global Business and Technology, 13(1): 11 – 24.

Steyn, T.F.J., Billiot, T., Wohlers, T., Steyn, E. & Hasnat, I. 2016. Influencing voter behavior? A balance theory perspective on framing happiness in the 2012 U.S. presedential election. The International Journal of Interdisciplinary Civic and Political Studies, 11(1): 1 – 20.

Reday, P.A., Steyn, D., Kos, A.J. & Harrington, J. 2015. Parallel product and production road maps: the keys to CRM through closer customer-supplier collaboration? International Journal of Business Strategy, 15(3): 33 – 42.

Reday, P.A., Steyn, T.F.J. & Guiffrida, A.L. 2015. Manufacturers’ representatives as a solution to distributor disintermediated induced channel conflict. International Journal of Business Research, 15(3): 55 - 60.

Reday, P., Steyn D. & Billiot, T. 2014. A service marketing perspective on the short term international study tour. International Journal of Business Research. 14(3): 29-36.

View more of Steyn's publications

Mostert, P.G., Steyn, T.F.J. & Mentz, H.M. 2017. Relationship intention and customer satisfaction as predictors of South African SMEs’ loyalty towards a risk financier. Journal of Global Business and Technology, 13(1): 11 – 24.
Steyn, T.F.J., Billiot, T., Wohlers, T., Steyn, E. & Hasnat, I. 2016. Influencing voter behavior? A balance theory perspective on framing happiness in the 2012 U.S. presedential election. The International Journal of Interdisciplinary Civic and Political Studies, 11(1): 1 – 20.
Reday, P.A., Steyn, D., Kos, A.J. & Harrington, J. 2015. Parallel product and production road maps: the keys to CRM through closer customer-supplier collaboration? International Journal of Business Strategy, 15(3): 33 – 42.
Reday, P.A., Steyn, T.F.J. & Guiffrida, A.L. 2015. Manufacturers’ representatives as a solution to distributor disintermediated induced channel conflict. International Journal of Business Research, 15(3): 55 - 60.
Reday, P., Steyn D. & Billiot, T. 2014. A service marketing perspective on the short term international study tour. International Journal of Business Research. 14(3): 29-36.
Steyn, T.F.J. & Steyn E. 2014. How the service characteristics of news require media organizations to transition to a marketing orientation. Services Marketing Quarterly. 35(4): 337-353.
Delport, H., Steyn T.F.J. & Mostert, P.G. 2011. Relationship intention of South African banking and life insurance customers. Journal of Financial Services Marketing, 16(3/4):277-293.
Steyn, T.F.J., Mostert, P.G., De Meyer, C.F. & van Rensburg, L.R.J. 2011. The effect of service failure and recovery on airline-passenger relationships: a comparison between South African and United States airline passengers. Journal of Management Policy and Practice, 12(5):105-115.
Steyn, E.F., Steyn, T.F.J. & van Rooyen, M. 2011. Internal communication at Daimler-Chrysler South Africa. Journal of Marketing Development and Competitiveness, 5(4):131-144.
Roberts-Lombard, M. & Steyn T.F.J. 2010. The referral-marketing practices of travel agencies: an exploratory study of word-of-mouth communication in the travel-agency industry in the Western Cape. Communicare: Journal for Communication Sciences in Southern Africa, 29(1): 21-39.
Delport, H., Mostert, P.G., Steyn, T.F.J. & de Klerk, S. 2010. Exploring the relationship intention concept in two South African service industries. Journal of Contemporary Management, 7: 289-306.
Steyn, Elanie & Steyn, T.F.J. (Derik). 2010. Aligning media organizations with environmental changes: the role of strategic action as a managerial competency in South Africa’s mainstream media newsrooms. Journal of Applied Management and Entrepreneurship, 15(1): 66-83.
Steyn, E.F. & Steyn, T.F.J. 2009. Communication as a managerial competency – the “glue that keeps South African mainstream media newsrooms together? International Communication Bulletin, 44(3-4):32-53.
Steyn, T.F.J., Mostert, P.G. & de Jager, J.N.W. 2009. The influence of occupational status, income and academic qualifications on the relationship intention of South African short-term insurance clients: an exploratory study. Journal of Contemporary Management, 6: 471-489.
Steyn, Elanie & Steyn T.F.J. (Derik). 2009. The challenge to incorporate teamwork as a managerial competency: the case of mainstream South African newsrooms. Journal of Media Business Studies, 6(2): 47-67.
Petzer, D.J., Steyn, T.F.J. & Mostert, P.G. 2009. Customer retention practices of group, or branded hotels, as compared to private or owner-managed hotels: an exploratory study. Journal of Contemporary Management, 6: 274-297.
Petzer, D.J., Steyn, T.F.J. & Mostert, P.G. 2009. Customer retention practices of small, medium and large hotels in South Africa: an exploratory study. African Journal of Marketing Management, 1(1): 32-42.
Roberts-Lombard, M. & Steyn, T.F.J. 2008. The relationship marketing practices of travel agencies in the Western Cape Province. South African Journal of Business Management, 39(4): 15-26.
Petzer, D.J., Steyn, T.F.J. & Mostert, P.G. 2008. Competitive marketing strategies of selected hotels: an exploratory study. South African Business Review, 12(2): 1-22.
Steyn, T.F.J., Mostert, P.G. & de Jager, J.N.W. 2008. The influence of length of relationship, gender and age on the relationship intention of short-term insurance clients: an exploratory study. South African Journal of Economic and Management Sciences, NS11(2):139-156.
Roberts-Lombard, M. & Steyn, T.F.J. 2007. Internal marketing in the travel agency industry in the Western Cape Province. South African Business Review, 11(3): 144-158.
Steyn, Elanie & Steyn, T.F.J. (Derik). 2007. A competency framework to improve management in South Africa’s mainstream media newsrooms. Australian Journalism Review, 29(2): 49-67.
Petzer, D.J. & Steyn, T.F.J. 2006. Customer retention: a theoretical perspective of service failure and service recovery in the hotel industry. Acta Commercii, 6: 162-172.
Steyn, E., De Klerk, D. & Steyn, T.F.J. 2006. The global village in local context. Implementing global awareness as a managerial competency within South Africa’s multicultural mainstream media newsrooms. Acta Commercii, 6: 114-132.
Steyn, E. & Steyn, T.F.J. 2006. Managerial Competencies among First-line Newsroom Managers at Small to Medium-sized Mainstream Media Enterprises in South Africa. South African Journal of Economic and Management Sciences, NS9(3): 322-340.
Steyn, Elanie, De Beer, Arnold S. & Steyn, Derik. 2005. Obtaining “Better News” Through Better Internal News Management – A Survey of First-line Managerial Competencies in South Africa. Equid Novi: South African Journal for Journalism, 26(2): 212-227.
Steyn, T.F.J., Ellis, S.M. & Musika, F.A.A. 2004. Internal and External Customer Orientation of Small- to Medium-sized Textile Retailers. Management Dynamics: contemporary research, 13(1): 34-42.
Steyn, Elanie, De Beer, Arnold S., Steyn, T.F.J. & Schreiner, Wadim A. 2004. Enron and Saambou Bank in South Africa: A Case Study of Insufficient Relationship Management. Public Relations Review, 30(1): 75-86.
Steyn, T.F.J. & Van Heerden, P.W.J. 2003. Financial Management Practices of Selected Small to Medium Sized Diamond Diggings in the North West Province. The Southern African Journal of Entrepreneurship and Small Business Management, 9(1):18-36.
Steyn, T.F.J. & Van Rensburg L.R.J. 2002. The Supplier Relationships of Manufacturing Businesses in the PKOSH-region. Management Dynamics: contemporary research, 11(3):17-23.
Viviers, W. & Steyn T.F.J. 1998. Economic and Political Initiatives of European Integration for the Period 1945-1992. South African Journal of Economic and Management Sciences, NR 1(1):108-121. March.
Viviers, W. & Steyn, T.F.J. 1993. EC-92: Opportunities and Challenges for the SA Business Community. South African Journal of Economic and Management Sciences, 10: 47-59.
Viviers, W. & Steyn, T.F.J. 1992. The Development of the EC-92 Programme: The Implications for the South African Business Community. South African Journal for Entrepreneurship and Small Business, 4(2): 36-51.
Viviers, W. Steyn, D. & Hurni, B. 1992. Recent International Economic Developments: The Implications for the South African Economy. Wirtschafts Politische Blätter, 39(5/6): 645-653.
Mostert, P. & Steyn, D. 2007. Verbruikers se houdings, persepsies en behoeftes omtrent mango’s en mangoprodukte (Consumers’ attitudes, perceptions and needs towards mangoes and mango products). South African Mango Growers Association Research Journal, 27:62-65.
Steyn, D & Mostert, P. 2007. Kleinhandelaarsgroepe en straatverkopers se houdings oor en persepsies van mango’s en mangoprodukte (Retailers and hawkers’ attitudes and perceptions of mangoes and mango products). South African Mango Growers Association Research Journal, 27:66-69.
Steyn, E. & Steyn, T.F.J. 2007. The Implementation of Managerial Competencies among First-line Newsroom Managers at Small to Medium-sized Mainstream Media Enterprises. The Small Business Monitor, 3(1): 59-66.
Steyn, D. & Steyn, E. 2005. Aktivitäten von Führungskräften kleiner und mittlerer Medin- Unternehmungen in Südafrika. In: Richter, H-J. ed. Globalisierung und Wirtschaftswachstum mittelstandischer Unternehmungen. Rostock: Universität Rostock.
Steyn, T.F.J., Otto, M., Meintjes, A.J. & van Rensburg, L.R.J. 2005. Elements of the Internal Product Construct in Small to Medium-Sized Insurance Companies. In: Richter, H-J. ed. Chancen mittelständischer Unternehmungen in der Krise. Rostock: Universität Rostock.
Naudé, W. & Steyn, D. 2003. Evolutionäres Verständnis des Zusammenbruches mittelständischer Unternehmungen in Sudafrika. In: Richter, H-J. ed. Wachstum und Sicherung mittelständischer Unternehmungen unter veränderten Rahmenbedingungen. Rostock: Ingo Koch Verlag & Co. KG.
Van Rensburg, L.R.J., Steyn, T.F.J. & Otto, M. 1997. Internal Marketing as an Instrument for the Implementation of the Marketing Concept. In: Wright, D.T., Rudolph, M.M., Hanna, V., Gillingwater, D. & Burns, N.D., eds. Managing Enterprises - Stakeholders, Engineering, Logistics & Achievement. London: Mechanical Engineering Publications Limited.
Viviers W, Steyn, D. & Hurni, B. 1993. Recent International Economic Developments: Implications for South Africa. In: Naudé, W.A., ed. 1993. Summa Economia 1 - on the South African economy. Potchefstroom: Wetenskaplike bydraes van die PU vir CHO. Reeks C: Nr. 14.
Viviers W, Steyn, D. & Hurni, B. 1992. Recent International Economic Developments: Implications for the South African Economy. Fachbereich Wirtschaftswissenschaften. University Paderborn, May.
Steyn, Derik. 2014. Service Development and Design. In: Boshoff, C. Services Marketing: a contemporary approach (2nd edition). Cape Town: Juta and Company.
Steyn, Derik. 2009. Service Development and Design. In: Boshoff, C. & Du Plessis, F. Services Marketing: a contemporary approach. Cape Town: Juta and Company.
Steyn, T.F.J. & De Klerk, S. 2007. Marketing Research. In: Mostert, P.G. & Du Plessis, P.J. Introduction to Marketing Management: a South African perspective. Fearie Glen: Mustard House Marketing.
Steyn, T.F.J. 2007. An Overview of Marketing. In: Mostert, P.G. & Du Plessis, P.J. Introduction to Marketing Management: a South African perspective. Fearie Glen: Mustard House Marketing.
Steyn, T.F.J. 2003. Budgets. In: Van der Walt, J.L., ed. Feasibility Studies. School of Entrepreneurship, Marketing and Tourism Management, PU for CHE. (Also published in Afrikaans.)
Steyn, T.F.J. 2003. The Time Value of Money and Investment Decisions. In: Van der Walt, J.L., ed. Feasibility Studies. School of Entrepreneurship, Marketing and Tourism Management, PU for CHE. (Also published in Afrikaans.)
Steyn, T.F.J. 2003. Worldview: Functions and Characteristics. In: De Klerk, G.J. and Coetzee G.H.J., eds. Business Ethics. Study Guide for BETP 221. Potchefstroom: Faculty of Economic and Management Sciences, PU for CHE. (Also published in Afrikaans.)
Steyn, T.F.J. 2001. Control. In: Steyn, T.F.J., ed. General Management. Potchefstroom: School of Entrepreneurship, Marketing and Tourism Management, PU for CHE. (Also published in Afrikaans.) (This publication was republished in 2002 under the title: Introduction to Business Management.)
Steyn, T.F.J. 2001. Management Levels and Business Functions. In: Steyn, T.F.J., ed. General Management. Potchefstroom: School of Entrepreneurship, Marketing and Tourism Management, PU for CHE. (Also published in Afrikaans.) (This publication was republished in 2002 under the title: Introduction to Business Management.)
Steyn, T.F.J. 1998. Buying an Existing Business. In: Kroon, J., ed. Entrepreneurship: starting your own business. Pretoria: Kagiso Publishers (Also published in Afrikaans.)
Steyn, T.F.J. 1998. Exporting and the Small Business. In: Kroon, J., ed. Entrepreneurship: starting your own business. Pretoria: Kagiso Publishers (Also published in Afrikaans.)
Steyn, T.F.J. 1998. Establishing the New Business. In: Kroon, J., ed. Entrepreneurship: starting your own business. Pretoria: Kagiso Publishers (Also published in Afrikaans.)
Steyn, T.F.J. 1998. The Nature of Entrepreneurship. In: Kroon, J., ed. Entrepreneurship: starting your own business. Pretoria: Kagiso Publishers (Also published in Afrikaans.)
Steyn, T.F.J. 1997. Financial Management. In: Van Rensburg, L.R.J., ed. Business Management: an introduction. Pretoria: J.L. van Schaik (Also published in Afrikaans.)
Steyn, T.F.J. 1997. Forms of Business. In: Van Rensburg, L.R.J., ed. Business Management: an introduction. Pretoria: J.L. van Schaik (Also published in Afrikaans.)
Steyn, T.F.J. 1997. Establishment Issues of the New Business. In: Van Rensburg, L.R.J., ed. Business Management: an introduction. Pretoria: J.L. van Schaik (Also published in Afrikaans.)

Awards

1995. Economic Society of Southern Africa. Awarded the Founder's Medal for best Masters of Commerce (Economics) thesis completed at a South African university in 1994.
2009. Best paper in the International Management, OMT, Management & Organization Cognition and Management Education Track of the Southwest Academy of Management Annual Conference, Oklahoma City, Oklahoma, USA, February 25-28 for the paper titled: The effect of service failure and recovery on airline-passenger relationships: a comparison between South African and United States airline passengers by Steyn, D., Mostert, P., De Meyer, C. & Jansen van Rensburg, R.
2014. Cameron University Bhattacharya Endowed Lectureship for Excellence in Research Award.

About OU's Price College of Business

The University of Oklahoma Michael F. Price College of Business has experienced significant growth over the past five years, becoming OU’s second-largest college with over 7,000 students. The college offers highly ranked undergraduate, master’s, executive and doctoral programs across six academic divisions. More information is available at price.ou.edu