These images were created from photographs produced by
videoprinter directly from the archival
materials. The photographs were scanned and processed using an
image file editor.
This frame comes from the identification slide of a 1972
George McGovern presidential ad.
Political Communication Center. George S. McGovern Collection.
This 1986 Henry McMaster's spot from the South Carolina
senatorial race criticized Fritz Hollings for globetrotting.
Political Communication Center. Henry McMaster Collection.
John Melcher used this "talking cow" spot in his 1988 congrssional
campaign.
Political Communication Center. John Melcher Collection.
This spot was used in Barbara Milkulski's 1986 senatorial
campaign in Maryland.
Political Communication Center. Barbara Mulkulski Collection.
This commerical was used by Toby Moffet in Connecticut.
Political Communication Center. Toby Moffet Collection.
Frank Murkowski used this spot in his 1986 Senate campaign
in Arkansas.
Political Communication Center. Frank Murkowski Collection.
Patty Murray used this spot in her 1992 Senate campaign in
Washington.
Political Communication Center. Patty L. Murray Collection.
This 1986 Don Nickles campaign ad showed him at work with President
Ronald Reagon.
Political Communication Center. Don Nickles Collection.
Nixon spoke directly to the people in spots like this one
from his 1960 presidential campaign.
Political Communication Center. Richard M. Nixon Collection.
Jack Olson hoped appearing with President Nixon would help
his election chances in this spot from the 1970 Wisconsin
gubernatorial race.
Political Communication Center. Jack Olson Collection.
Lynda Lee Kaid, Ph.D.
George Lynn Cross Research Professor of Communication
and
Director of the Political Communication Center
Department of Communication
The University of Oklahoma
Kathleen J. M. Haynes, Ph.D.
Associate Professor
School of Library and Information Studies
The University of Oklahoma