These images were created from photographs produced by
videoprinter directly from the archival
materials. The photographs were scanned and processed using an
image file editor.
This frame was taken from a 1984 Mondale-Ferraro spot "You made us
proud."
Political Communication Center. Geraldine Ferraro Collection.
This Forbes' attack ad compared Steve Forbes to Bob Dole during the
1996 Republican presidential
primaries.
Political Communication Center. Steve Forbes Collection.
This 1968 spot was used in J. William Fulbright's senatorial campaign
in Arkansas.
Political Communication Center. J. William Fulbright Collection.
This Newt Gingrich spot was used in his 1990 reelection campaign.
Political Communication Center. Newt Gingrich Collection.
This John Glenn campaign spot capitalized on his fame as
a former astronaut.
Political Communication Center. John Glenn Collection.
Barry Goldwater's 1964 presidential campaign spots usually
featured this famous Goldwater slogan.
Political Communication Center. Barry M. Goldwater Collection.
This spot was used in Al Gore Jr.'s 1988 presidential primary
campaign.
Political Communication Center. Albert Gore Collection.
This framewas taken from a Phil Gramm 1996 presidential primary
campaign ad.
Political Communication Center. Phil Gramm Collection.
This charles Grassley spot was used in his 1980 U.S. Senate campaign.
Political Communication Center. Charles Grassley Collection.
Lynda Lee Kaid, Ph.D.
George Lynn Cross Research Professor of Communication
and
Director of the Political Communication Center
Department of Communication
The University of Oklahoma
Kathleen J. M. Haynes, Ph.D.
Associate Professor
School of Library and Information Studies
The University of Oklahoma