These images were created from photographs produced by
videoprinter directly from the archival
materials. The photographs were scanned and processed using an
image file editor.
This spot was used in Larry Carr's 1970 gubernatorial
campaign in Arkansas.
Political Communication Center. Larry Carr Collection.
Although it was not used as a campaign spot, this program
produced for Jimmy Carter displayed an interesting use of
claymation techniques.
Political Communication Center. Jimmy Carter Collection.
This frame comes from a spot used in Dick Clark's 1978
senatorial campaign in Iowa.
Political Communication Center. Dick Clark Collection.
In this 1980 campaign for U.S. Senate in Wisconsin,
Douglass Cofrin's daughter appears beside a campaign poster.
Political Communication Center. Douglass Cofrin Collection.
This frame comes from a 1982 Mario Cuomo gubernatorial
campaign in New York.
Political Communication Center. Mario Matthew Cuomo Collection.
This spot was used in Al D'Amato's 1980 campaign for the
U.S. Senate in New York.
Political Communication Center. Al D'Amato Collection.
This John Danforth spot, "For our kids," was used in his 1988
senatorial campaign.
Political Communication Center. John C. Danforth Collection.
Bob and Elizabeth Dole appear together in this 1996 presidential
spot.
Political Communication Center. Robert J. Dole Collection.
This spot was used by Michael Dukakis in his 1986
gubernatorial campaign in Massachusetts.
Political Communication Center. Michael Dukakis Collection.
This famous animated figure appeared in an Eisenhower 1952
campaign commercial created by Walt Disney Studios.
Political Communication Center. Dwight D. Eisenhower
Collection.
Lynda Lee Kaid, Ph.D.
George Lynn Cross Research Professor of Communication
and
Director of the Political Communication Center
Department of Communication
The University of Oklahoma
Kathleen J. M. Haynes, Ph.D.
Associate Professor
School of Library and Information Studies
The University of Oklahoma