Marketing

Course Costs and Fees:

IEDC Members: $635    

Non-IEDC Members: $695

• Registration fees are payable to the University of Oklahoma and are due prior to the start of the course.
• The $60 IEDC non-member fee may be credited toward the first year’s membership in IEDC (up to 12 months after the session’s completion.)
• You may register up to the start of the course.

Course Highlights:

This course is designed to help economic development professionals understand the role of marketing in economic development and learn the skills needed to design and implement your own marketing program. The focus of this course is to assist economic development practitioners in attracting prospective firms and assisting local businesses to expand. Many of the tools and techniques presented in this course can be used in other target markets such as tourism, business retention and workforce attraction.

This course meets the core Marketing elective for ED practitioners wishing to pursue the IEDC’s CEcD certification.

The 2024 edition of the Economic Development Marketing and Attraction Manual is required for this course. It can be purchased through OU EDI or IEDC Bookstore.

Instructor Bio - Danielle Casey (pdf)

Register for this Course

 

If already admitted to OU EDI -  Login to OU EDI

If not yet admitted to OU EDI - Apply to OU EDI

Please email edi@ou.edu or call (405) 325-3136 if you have questions or issues.