Skip Navigation

With New Grant, University of Oklahoma Expands Breastfeeding Initiative to Rural Hospitals

NEWS
Two people demonstrate some of the training aids they use to help new mothers breastfeed.
Becky Mannel, left, and Jaclyn Huxford, of the Oklahoma Breastfeeding Resource Center, demonstrate some of the training aids they use in their outreach to hospitals, health care providers and new mothers.

With New Grant, University of Oklahoma Expands Breastfeeding Initiative to Rural Hospitals

The health benefits of breastfeeding are significant for mother and baby.


By

April Wilkerson
april-j-wilkerson@ouhsc.edu

Date

August 7, 2024

OKLAHOMA CITY – Research increasingly shows the health benefits of breastfeeding, including a reduced risk of obesity, diabetes, cancer and infections for the baby and a lower chance of hypertension, heart disease, obesity, diabetes and cancer for the mother.

However, new mothers often need support to begin breastfeeding in the hospital and to continue after they go home. The University of Oklahoma recently earned a grant to provide that support to rural areas of the state.

The Oklahoma Breastfeeding Resource Center, a program at the OU Health Sciences campus in Oklahoma City, received the three-year grant from the Oklahoma Tobacco Settlement Endowment Trust (TSET) to extend its services to 10 rural Oklahoma hospitals. TSET invests in a variety of initiatives designed to improve the health of Oklahomans.

“Starting breastfeeding and improving the duration of breastfeeding are significantly influenced by what happens in the hospital at the time of delivery,” said Becky Mannel, MPH, director of the Oklahoma Breastfeeding Resource Center (OBRC) and a clinical associate professor of obstetrics and gynecology in the OU College of Medicine at the OU Health Sciences. “There is a critical window of time: If breastfeeding is routine practice in the hospital and the mother and baby are well-supported, they are much more likely to continue breastfeeding after discharge.”

The OBRC will provide the training and resources a hospital needs to become Baby-Friendly, an international designation that centers around breastfeeding support and mother-baby bonding. For hospitals, it means a commitment to several key clinical practices, including educating pregnant women and their families about the importance of breastfeeding. Hospital staff also help mother and baby experience skin-to-skin contact, breastfeeding immediately after birth and to “room in” together 24 hours a day. If there is a medical reason that a breastfed baby needs additional milk, hospitals will provide safe donor human milk from the Oklahoma Mothers’ Milk Bank, the state’s nonprofit milk bank.

Many hospital staff and providers have not received adequate training on breastfeeding support, Mannel said. Baby-Friendly hospitals train staff and providers and do not accept free formula or give away free samples. Studies show that if a hospital supports exclusive breastfeeding, mothers are more likely to continue breastfeeding when they get home.

Since 2012, OBRC has helped 12 Oklahoma hospitals earn Baby-Friendly designation. OBRC’s new grant will cover most costs associated with a hospital’s pursuit of the designation, notably online and in-person training for staff and providers, technical assistance for practice changes and prenatal and postpartum lactation support for mothers.

The American Academy of Pediatrics recommends exclusive breastfeeding for approximately six months after birth and continued breastfeeding (along with appropriate foods introduced at about six months) for two years or beyond. About 84% of women begin breastfeeding in the United States, but only 27% are exclusively breastfeeding at six months. In Oklahoma, breastfeeding initiation averages 78% and the exclusive breastfeeding rate drops to 20% at six months. However, the percentages are lower in many rural parts of Oklahoma.

“Part of what makes our infant mortality rates so high is a lack of quality breastfeeding care,” said Jaclyn Huxford, a board-certified lactation consultant with OBRC. “We want our services to support a mother across the continuum, from pregnancy to the hospital stay to the months after she goes home with her new baby.”

For more information about the Oklahoma Breastfeeding Resource Center, visit www.ouhsc.edu/breastfeeding or email obrc@ouhsc.edu.

About the project

The grant from the Oklahoma Tobacco Settlement Endowment Trust, called a TSET Discovery Grant, provides $250,000 a year for three years. The Oklahoma Breastfeeding Resource Center was one of seven Discovery Grant recipients this year.

About the University of Oklahoma

Founded in 1890, the University of Oklahoma is a public research university located in Norman, Oklahoma. As the state’s flagship university, OU serves the educational, cultural, economic and health care needs of the state, region and nation. OU was named the state’s highest-ranking university in U.S. News & World Report’s most recent Best Colleges list. For more information about the university, visit ou.edu.


Recent News

Campus & Community
January 23, 2025

More Than 11,250 Students Named to OU’s Fall 2024 Honor Roll

The University of Oklahoma announced today the students named to its fall 2024 honor roll, a distinction given to those who achieve the highest academic standards. A total of 11,260 students were named to the fall 2024 honor roll. Of these students, 4,534 were named to the President’s Honor Roll for earning an “A” grade in all their courses.


Campus & Community
January 23, 2025

Sutton Hall Demolition Makes Way for New Life Sciences Teaching Lab and Classroom Spaces

The University of Oklahoma is taking a significant step toward enhancing the academic experience for students, staff and faculty through the construction of a new life sciences building with state-of-the-art teaching labs and classrooms on the former site of Sutton Hall, which began demolition over winter break.


Research
January 22, 2025

Copper’s Surprising Role in Green Lighting

University of Oklahoma researchers have unveiled a novel method of creating smart luminescent materials that change their light-emitting properties when exposed to different heat or chemical conditions. This discovery, published in the journal Aggregate, could lead to advancements in radiation detection, anti-counterfeiting technologies, information storage and LED lighting.