Skip Navigation

OU Institute for Quality Communities Hosts Route 66 Placemaking Retreat

Participants in the Route 66 Placemaking retreat.

OU Institute for Quality Communities Hosts Route 66 Placemaking Retreat

The OU Institute for Quality Communities recently hosted a Route 66 Placemaking Retreat in collaboration with the OU Arts and Humanities Forum. The retreat was funded by an Oklahoma Humanities “Community Discussions” grant that an interdisciplinary OU team received in November. 

The team is led by Vanessa Morrison, interim director of the IQC, and Kimberly Marshall, faculty director of the OU Arts and Humanities Forum. The team is also supported by Ron Frantz, director of the Environmental Design program, and Rebecca Blaine, IQC research fellow and Gibbs Ph.D. student.

A group posing by a sign for the Texas state line.

Team members on their site visit in Texola, OK.

This retreat built upon the team’s site visits and community discussions in several historic towns along Route 66. This semester, students and grant partners visited the Threatt Filling Station outside Luther, Oklahoma and the historic towns of Hydro, Texola and Quapaw, Oklahoma. At the site visits, students gained a deeper understanding of the local community members and their priorities. 

Two individuals on a wooden carousel.

Team members riding Oklahoma's oldest wooden carousel in Hydro, OK.

Following these trips, the IQC gathered community partners and resource teams at Gibbs College for a day-long planning retreat. The retreat was comprised of presentations and discussions about humanities-rooted placemaking in preparation for the upcoming centennial celebration of Route 66. 

Marshall opened the presentations with a talk entitled “Humanities Tactics for Community Development.” She explored how key humanities themes can be mobilized for rural community development by focusing projects on the priorities of belonging, values, heritage and each community’s uniqueness.  

According to Marshall, projects that lead with meaning, values, identity and culture are the most impactful on rural communities. Humanities focused projects help attract tourists while also increasing civic pride, building on local values and enhancing belonging. 

Team members present findings from their site visit to Texola, Oklahoma.

A presentation on the Texola, OK site visit during the retreat.

Marshall’s opening remarks were followed by presentations from professionals around the state, including Kelly Burns from Oklahoma Humanities, Lynda Ozan from the State Historic Preservation OfficeLenae Clements from the Oklahoma Department of Transportation and Kelly Tompkins from Hive Appeal. Oklahoma State University professors Ed KirtleyTyson Oschner and Stacy Tomas also gave presentations.

Additionally, students who attended the site visits gave briefings to explain their key findings. These students include Anahita Niknejad, Brianna Haley, Logan Gray, Emily Pendergast, Rajith Kumar, Mahathi Akella and Natalie Young.

Team members present findings from their site visit to Luther, Oklahoma.

A presentation on the Luther, OK site visit during the retreat.

Following the site visits and retreat, the IQC will prepare a public report with key takeaways, design concepts and placemaking initiatives across the state. Learn more about this project and the Oklahoma Humanities Grant.

This program is funded in part by Oklahoma Humanities (OH) and the National Endowment for the Humanities (NEH). Any views, findings, conclusions or recommendations expressed in the program do not necessarily represent those of OH or NEH.


Recent Gibbs College News

February 02, 2026

Remembering Robert L. Wesley

Robert L. Wesley, a pioneering architect and beloved mentor, has died at age 88. A graduate of the University of Oklahoma, Wesley joined Skidmore, Owings & Merrill (SOM) in 1964 and became the firm's first Black partner in 1984. Throughout his career, he contributed to significant architectural projects while maintaining a strong commitment to civic engagement and professional mentorship.


January 28, 2026

Gibbs Professor of Practice to Guest Lecture at Harvard, Honored for Indigenous Economic Development Leadership

The Christopher C. Gibbs College of Architecture is proud to celebrate a series of recent accomplishments by Dr. Jim Collard, Professor of Practice in the Division of Planning, Landscape Architecture, and Design, whose work continues to shape conversations around Indigenous economic development nationally and internationally.


January 23, 2026

Oklahoma City National Memorial & Museum Breaks Ground on Expansion Project

University of Oklahoma Gibbs College of Architecture Dean Hans E. [PA1.1]Butzer returned to one of his most significant works on December 15, joining survivors and past and present board members for the groundbreaking of a $15.8 million expansion of the Oklahoma City National Memorial & Museum.