Skip Navigation

Article Template (Full Article Name)

Bryce Lowery.

Assistant Professor Publishes “Outdoor Advertising: Landmark of the Experience Economy” in The Interdisciplinary Journal of Signage and Wayfinding


Date

September 30, 2019

Tags


Regional + City Planning Assistant Professor Bryce Lowery recently authored the article “Outdoor Advertising: Landmark of the Experience Economy,” published in The Interdisciplinary Journal of Signage and Wayfinding. It traces the history of outdoor advertising as part of the American Landscape, a landmark of entertainment centers epitomized by the bright lights of Times Square. Today signage is adapting to the spatial reorganization of cities in ways that continue the tradition of signifying the experiences of urban life by reinforcing the location of entertainment districts and engaging consumers through new technologies.

Read the open access publication online at the Interdisciplinary Journal of Signage and Wayfinding website.


Recent Gibbs College News

April 20, 2026

Gibbs College Associate Dean Receives Graduate Dean’s Award for Excellence in Mentoring

Gibbs College of Architecture is pleased to announce that Dr. Suchismita (Suchi) Bhattacharjee, Associate Dean of Academics and College Administration and Associate Professor of Interior Design, has received the campus-wide Graduate Dean’s Award for Excellence in Mentoring of Graduate Students.


April 20, 2026

OU Architecture Faculty Honored with Award for Research and Creative Excellence

Gibbs College of Architecture is proud to announce that Dr. Wanda Katja Liebermann, associate professor of Architecture, has been awarded the University of Oklahoma Vice President for Research and Partnerships Award for Excellence in Research, Design, and Creative Expression in the Humanities and Fine Arts for her scholarly monograph, Architecture’s Disability Problem.


April 17, 2026

OU Construction Science Professor Receives Campus-Wide Collaborative Research Award

Dr. Tammy McCuen, Robert E. Busch Professor of Construction Science in the Christopher C. Gibbs College of Architecture at the University of Oklahoma, is part of a team recognized with the campus-wide Award for Excellence in Transdisciplinary, Convergent Research.