The largest sequence in our college, public relations majors at Gaylord College use our state-of-the-art facilities to develop the skills through hands-on learning and real-world experiences of shaping public opinion and building positive relationships between audiences and public, private or nonprofit organizations.
A major in public relations is ideal for the student interested in problem solving, event planning, and strategic planning and research. Our graduates pursue careers as public information officers, account executives in public relations agencies, community relations, and in-house corporate communications. The critical thinking, analysis and research skills gained with a public relations education also prepares students for postgraduate studies.
A maximum of 50 hours of JMC will be counted in the 124 hours required for graduation. At least 80 hours must be completed outside of Gaylord College.
One course from:
1013 Introduction to Mass Communication
2033 Writing for Mass Media
4813 Mass Communication Law
3413 Introduction to Public Relations
3423 Public Relations Writing
3433 Public Relations Publications
4403 Public Relations Campaigns (capstone)
4453 Public Relations Research
One course from:
4423 PR Case Studies
4433 Sports PR
4443 Financial PR
4463 PR Management
3303 Introduction to Advertising
4223 Digital Advertising
4243 Strategic Fashion Communication
4303 International Advertising
4413 Crisis Communication
4683 Interactive Multimedia Design
4853 Race, Gender, and the Media
4970 PR Special Topics
A minimum of 9 hours chosen from JMC courses numbered 3000-level or above
Required completion of a minor (15-21 hours, based on minor chosen)
Our alumni include Pulitzer Prize winners and authors on the New York Times’ best-seller list.
Gaylord graduates anchor and produce the news in major media markets and global news organizations.
They are also practicing attorneys, entrepreneurs and leaders in global corporations, the nonprofit sector and public office.
Our graduates’ stories take shape here at Gaylord College where we connect creative minds to meaningful futures.