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Analyzing Credibility:  A Study Examining
Demographic Factors and Personality Traits
that Influence Military Public Affairs' Credibility

Projected Results

       Results from the credibility tests (competency, assertiveness, and interaction involvement) will probably reveal that military PAOs exhibit varying degrees of all three variables.  Since the characteristics tested are internal traits and not something necessarily taught and there is no measure of these traits prior to entrance into the public affairs field, we project there will be no conclusive evidence of high levels in any service.  It is possible that the Army and Navy may find higher levels of assertiveness because of those PAOs’ organizational experience which may have helped developed increased confidence and assertiveness.  Commanders may perceive their PAOs as credible based on the services’ view of the public affairs career field – Army and Navy PAOs will be higher ranking which in and of itself increases credibility while the Marine Corps and Air Force have public affairs as its own career field stressing the importance of the public affairs mission.  We project that high credibility perceived from commanders will correlate to high self-reported levels of the personality traits.

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