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Analyzing Credibility:  A Study Examining
Demographic Factors and Personality Traits
that Influence Military Public Affairs' Credibility

Methodology

Participants and Procedures

       Participants in the study will include newly accessed PAOs in all four services and their commanders.  Participants will be instructed to self-report their levels of communication competence, assertiveness, and interaction involvement at the six month mark of their first public affairs assignment.  Since this study involves officers reporting to their first duty station as PAOs, and only a limited number access the community each year, we propose a three-year study in order to accumulate valid and reliable results.  The surveys should be distributed to all new PAOs and their supervisors to obtain a large enough sample.  Surveys will be distributed through service branch public affairs career managers to ensure all new PAOs have the opportunity to participate in the study.  Along with the PAO surveys, supervisor surveys will be enclosed with instructions for completion.  This procedure should be employed while the PAO is in the early stages of relational uncertainty within the organization in order to capture the PAOs’ initial perceptions as they enter the new environment.  Participation in this study will be voluntary and anonymous.

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