Barnlund, D. C. & Haiman, F.S. (1960).
The dynamics of discussion. Boston: Houghton Mifflin.
Bettinghaus, E. P. (1968). Persuasive
communication. New York: Holt, Rinehart & Winston.
Blair, J. (1996). The possibility of visual
arguments. Argumentation and Advocacy Journal, 33, 23-40.
Brigance, W. N. (1961). Speech:
Its techniques and disciplines in a free society. (2nd ed.)
New York: Appleton-Century Crafts.
Cartwright, D. (1949). Some principles
of mass persuasion: selected findings of research on the sale of United
States war bonds. Human Relations, 2, 383.
Conger, J. A. (1998). The necessary
art of persuasion. Harvard Business Review, 76, 84-96.
Cosby, C. O. (1994). Televisions’
imaginable influences. Lanham, MD: University Press of America.
Fishbein, M. (1967). A behavior theory
approach to the relations between beliefs about an object and the attitude
toward the object. New York: Holt, Rinehart and Winston,
Fletcher, W. (1998). Speak out and
remove all doubt. Management Today, 31.
Fluharty, G. W. (1981). Public speaking.
(2nd ed.). New York: Harper & Row.
Hamilton, P. M. (1999). Persuasion
and industrial relations: A case of argument in a joint consultative
committee. Industrial Relations Journal, 30, 166.
Hart, R. P. & Applbaum, R. L. (1984).
The military officer’s guide to better communication. Glenview, IL:
Professional Publishing Group.
Infante, D. A., Rancer, A. S. & Womack, D.
F. (1997). Building communication theory. (3rd ed.) Prospect
Heights, IL: Waveland Press
Janis. J. H. (1973). Writing and
communicating in business. (2nd.ed.) New York: MacMillan.
Katz, D. (1954) Public pinion and
propaganda. New York: Holt, Rinehart & Winston.
Kertz, Consuelo, Ohanian & Roobina (1992).
Source credibility, legal liability, and the law of endorsements.
Journal of Public Policy & Marketing, 11, 12.
Littlejohn, S. W. (1978). Theories
of human communication. Columbus, OH: Charles E. Merrill.
Martel, M. (1984). Before you say
a word: The executive guide to effective communication. Englewood
Cliffs, NJ. Prentice-Hall.
McCroskey, J. C. (1968). An introduction
to rhetorical communication. Englewood Cliffs, NJ.: Prentice-Hall.
McGuire, W. J. (1969). The nature
of attitudes and attitude change. Reading, MA: Addison-Wesley.
Montgomery, R. L. (1979). A master’s
guide to public speaking. New York: Harper & Row.
Noisecamp Seminar (1999).
O’Keefe, D. J. (1990). Persuasion
theory and research. Newbury Park, CA: Sage.
Oskamp, S. (1977). Attitudes &
opinions. Englewood Cliffs, NJ: Prentice-Hall.
Petty, R.E. & Cacioppo, J.T. (1986).
Communication and persuasion: Central and peripheral routes to attitude
change. New York: Springer-Verlag.
Puddifoot, J. E. (1996). The persuasive
effects of a real and complex communication. The Journal of Social
Psychology, 136, 447-460.
Redding, W. C. (1984). The corporate
manager’s guide to better communication. Glenview, IL: Scott,
Foresman & Co.
Reid, L. (1956). Teaching speech
(2nd ed.) Columbia, MO: Artcraft Press.
Roskow-Ewoldsen, D. (1997). Implicit
theories of persuasion. Human Communication Research, 24, 31.
Swindle, R. E. (1983). The concise
business correspondence style guide. Englewood Cliffs, NJ:
Prentice-Hall.
U.S. Census Bureau (1999).
Wiener, V. (1994). Power communications.
New York: University Press.
Wells, W. (1968). Communications
in business. Belmont, CA: Wadsworth.
|