Nyakio Grieco’s smile grew with each familiar face that approached her. One by one, a homecoming party broke out inside Norman’s JCPenney store for the University of Oklahoma Price College of Business graduate.
Grieco (B.B.A. ‘96) stood in awe inside Sooner Mall, where she frequented, and even worked, in high school. Her full-circle moment came decorated with red, silver and white balloons, framing the entryway to the new home for JCPenney’s flagship beauty brand, thirteen lune.
While the brand launched just a little over two years ago, Grieco, the company’s co-founder, has taken the concept built on discovery and inclusivity from a novel e-commerce destination to the brick-and-mortar big leagues.
Now living in Los Angeles, Grieco returned to cut the ribbon on the beauty concept that’s already launched in both Norman’s Sooner Mall and Oklahoma City’s Penn Square Mall. The brand is expected to be in 600 JCPenney locations by the end of Spring 2023.
Price College recently spoke with Grieco on her latest beauty venture’s success.