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Path to the Future

A group of student exiting the front entrance of Adams Hall on OU's campus in Norman, Oklahoma.

Investing in Future-Ready Leaders and Professionals

OU exists to change the lives of our students by preparing them for a life of success, meaning, service and positive impact. While Price College has been developing successful leaders and business professionals for nearly 100 years, competition for promising students is intensifying, and the challenges they will face upon graduation are becoming more complex.

By helping expand and amplify student support and services, you’ll bolster our ability to attract promising students by increasing affordability and enabling us to better prepare and launch our graduates into rewarding and impactful careers.

We Need Support for the Following:

two young undergrad students pose for a photo in front of Price Hall
Scholarships

Merit and need-based scholarships make higher education affordable, bringing students’ dreams within reach. We must substantially increase scholarships funds to keep pace with other business schools and open doors of opportunity to more students.

two students sit with their laptops while studying
Career center

Opening a new Price College Career Services Center with career coaches and sector specialists will allow us to prepare our students more effectively for internships and jobs and broaden the number of organizations recruiting from Price.

two students work on their laptops as a professor stands nearby to assist
Tutoring service

Free tutoring services will improve our students’ learning experiences and career outcomes. Price College will implement an innovative web-based platform that recruits high-quality tutors and matches them with students they can support.

two female students sitting at a table engaged in a one on one conversation.
Mentoring program

Mentorship provides a highly personalized and impactful learning experience. By implementing a web-based alumni engagement platform, we will seek to connect nearly 40,000 Price College alumni with our students for mentoring relationships from real-world professionals, thus improving student learning and career development.

two professionals sit together in the graduate center while they collaborate on a laptop
Skill-based professional development

We will provide free skills-focused professional development courses that focus on critical soft and digital hard skills to develop future-ready leaders and business professionals.

Broadening the Boundaries of Business Education

The changing business landscape is disrupting the knowledge, skills, and abilities required for most professions, increasing the need for professionals and leaders to reskill and upskill, and stimulating the emergence of new occupations and the decline of others. To ensure we produce graduates who will thrive in the new business landscape and help make Oklahoma and our nation more competitive, we must broaden who we educate by focusing on lifelong learning, what programs we offer to best meet the needs of the marketplace, and how we educate to maximize learning.

To do this, we must invest in faculty with the expertise, thought leadership, and passion to help us broaden the programs and courses we offer, including the experiential learning opportunities we provide our students.

We Need Support for the Following:

Professor helps asist a group of three students who are working together.
Endowed professorships and chairs

Faculty are the core of Price College. Endowed professorships and chairs are critical for recruiting, retaining, resourcing, and rewarding highperforming faculty, allowing us to expand our faculty strategically to accommodate enrollment growth and launch new high-demand programs.

Professors and guest speakers interact with students during an question and answer session in Price Hall
Teaching and learning innovation

A prestigious teaching innovation award and grant opportunities will encourage faculty to experiment with new pedagogical approaches, technologies, and delivery techniques. We will also employ an experiential learning expert to consult on all learning innovation efforts and implement experiential opportunities in all courses, including live business cases, field projects, complex simulations, and student research.

Dean Corey Phelps giving a presentation to a room of students
Dean’s Speaker Series

When business professionals speak at Price, they bring real-world experience to our students. The Dean’s Speaker Series will be the flagship speaker series at Price College, attracting a diverse mix of thought leaders with insightful perspectives on leadership that inspire thought-provoking discussions.

two young girls pose in front of a tourist attraction taking a photo with a selfie stick
Study abroad

Study abroad programs increase students’ global awareness, understanding, and competence, preparing them for real-world work. Our goal: Increase participation by 50% through scholarship funds to offset travel costs for students who otherwise would not be able to participate.

A group of 3 male entrepreneurs celebrating a win at a student competition
Student competitions

Competitions, in which students compete in teams under time pressure and present their findings or recommendations in response to a complex challenge to a panel of judges, are one of the most valued experiential learning opportunities in business schools. We will provide scholarships to students to defray travel and admission costs for competitions and provide stipends for faculty coaches. We will also create and host a competition.

exterior of Price Hall with two students dressed in cap and gown walking across the courtyard
New program support

The changing business landscape brings new opportunities for graduate programs targeted at high-growth, high-demand professions. We have identified three high-potential programs – an Executive MBA in Healthcare Management, an MS in Cybersecurity Management, and an MS in Real Estate Finance – for which we need support to cover program development and scholarships.

close-up of a crimson OU flag mounted on a lampost and students on campus walking to class
ESG throughout the curriculum

Public pressure for businesses to view environmental, social, and governance (ESG) metrics as primary objectives, in addition to profitability, continues to accelerate. Incorporating ESG concepts into our core curricula will better prepare students for this new business landscape.

two professionally dressed adult students sit at a table in the graduate center while having a conversation
Executive and professional education

Professionals and executives are seeking skillbuilding opportunities to keep pace with the rapidly changing business landscape. We will meet the demand for lifelong learning through short, flexible courses for working professionals and customized programs for organizational clients within the soon-to-be-formed OU Price Institute for Executive and Professional Education.

Supercharging Entrepreneurship and Innovation

Through our Tom Love Division of Entrepreneurship and Economic Development, the Tom Love Innovation Hub (iHub), and the Ronnie K. Irani Center for the Creation of Economic Wealth (I-CCEW), Price College is critical to catalyzing OU and Oklahoma startups, building an entrepreneurial culture across campus and the state, and equipping our students with the necessary knowledge and skills to succeed as entrepreneurs.

Our strategic plan calls for strengthening existing iHub and I-CCEW programs and services, integrating them into our academic programs to provide more experiential learning opportunities for students, and significantly expanding our programs and ser vices for aspiring entrepreneurs and innovators.

We Need Support for the Following:

A speaker stands in front of a presentation srcreen while delivering her message .
Graduate Venture Fellows

The Venture Fellows Program will incentivize graduate students to work with Oklahoma based startups by providing them with stipends to underwrite their participation. Startups will benefit from the expertise and efforts of Fellows at no cost, while Fellows will benefit from the experiential learning opportunities.

A young female students works one of the machines in the fabrication lab at the IHub on the Norman, OK campus.
Student Innovation Fellows

This new program will recruit and train students to work with inventors and entrepreneurs who utilize the iHub’s facilities, services, and programs, providing a unique opportunity for entrepreneurial skills building. Student Innovation Fellows will work on advanced prototyping projects for OU researchers.

A professor stands in front of a room of students while giving a lecture.
Entrepreneurial Accounting Clinic (EAC)

A free eight-week program offered twice a year, the EAC will teach entrepreneurs the fundamentals of accounting. A Price College accounting faculty member with startup expertise will teach the course, with Master of Accountancy students serving as tutors.

David Kinsinger sits at a desk in the Entrepreneurial Law Center
Entrepreneurial Law Center (ELC)

Early-stage startups need access to legal expertise and business advisory services, including intellectual property protection, legal organizational forms, and commercial relationships, which may be cost-prohibitive. The ELC will provide entrepreneurs free counseling through teams of business, law, and engineering students guided by pro bono attorneys and business advisors.

Several students sitting onstage during a speaking panel.
Startup OU and support services

We will strengthen existing startup programs at the iHub by adding a Startup OU executive director position and hiring personnel for expansion to Oklahoma City’s Health Sciences Center and OU Tulsa. We will also launch Startup Storytellers, a new support service, to help startup program participants and OU entrepreneurs produce and distribute their stories in video, print, and podcast formats.

A professionally dressed student smiles at the camera as she looks up from her laptop.
Master’s Program and Graduate Certificate in Entrepreneurship and Innovation

We will create an innovative, year-long master’s program for entrepreneurs and innovators. This degree program will be integrated with a graduate certificate program for OU graduate students in engineering, natural sciences, and health sciences, who will take courses with the master’s program students to facilitate peer learning and serendipitous creative collisions.

two men wearing safety goggles work together on equipment in the iHub Fab Lab.
iHub Fabrication Lab support

The iHub Fab Lab currently occupies about 8,000 square feet, with a wide variety of tools for prototyping physical products, including 3D printers, laser and water jet cutters, and CNC machining. Funding will support additional staffing, including a Director of Operations and Prototyping Lead, prototyping materials, and equipment upkeep.

A young man sits at a table working on a laptop in the downtown OKC graduate center
Faculty Entrepreneurship Fellows

The OU Faculty Entrepreneurship Fellows program will foster a culture of innovation and entrepreneurship by annually awarding select faculty throughout the University a paid fellowship. Participants will lead entrepreneurship programs as advisors, mentors, guest speakers, and joint researchers.

Transforming our Bricks & Clicks Infrastructure

Transforming how we prepare students for the new world of business will not be possible unless we d ramatically and comprehensively overhaul our physical and digital infrastructure. Although Price College is the fastest growing and second largest college at OU, our physical facilities and technology infrastructure lag far behind our peers and are woefully inadequate for meeting the challenges of transforming business education.

To accommodate our growth, remain competitive in recruiting students, faculty, and staff, and provide the best learning experience for our students and research environment for our faculty, it is imperative that we transform our physical spaces and technology infrastructure.

We must invest in a comprehensive remodel and renovation of Adams Hall, the renovation of Price Hall, and the systematic upgrade of all instructional and research technology throughout the College.

We Need Support for the Following:

Exterior shot of the architecture of the historic Adams Hall building located on the Norman OK Campus
Adams Hall remodel and renovation

Completed in 1936 as a Works Progress Administration (WPA) project, Adams Hall was expanded in 1964 to its current size of nearly 80,000 square feet. To accommodate our continued growth and enable the transformation of business education, we must complete a comprehensive remodel and renovation of Adams Hall.

Exterior of Price Hall focusing on the historical plaque outside the building which reads Michael F. Price Hall which tells the history of the building
Price Hall refurbishment

Price Hall’s 69,000 square feet of space, completed in 2005, needs to be refurbished and partially remodeled to accommodate our continued enrollment growth, allow for a new, state-of-the-art career services center, and continue to serve as an essential resource in attracting outstanding students and exceptional faculty and staff to Price College.

A professor helps a student in the Adams Hall computer lab, while several other students work on computers
Instructional technology upgrade

All Price classrooms and conference rooms need a major upgrade of their information and instructional technology to allow them to be used as state-of-the-art hybrid teaching environments. leaders and business professionals.