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Cui Tracy Zou

Cui “Tracy” Zou.

Cui “Tracy” Zou

Instructor of Management Information Systems

tracyzou@ou.edu@ou.edu
(405) 325-5721

About Zhou

Cui “Tracy” Zou, Instructor of Management Information Systems, earned a master’s degree in information science and technology, an MBA and a graduate certificate in business analytics and data science from Missouri University of Science and Technology along with a Bachelor of Laws in administrative management from Beijing University of Chemical Technology. Prior to coming to OU, she worked at the Missouri University of Science and Technology, ultimately as an assistant teaching professor. 

Research Areas:

  • Digital platforms
  • User-generated content
  • Business analytics

Education

  • M.S., Information Science and Technology, Missouri University of Science and Technology
  • MBA, Missouri University of Science and Technology
  • LL.B., Administrative Management, Beijing University of Chemical Technology 

Publications

  • Yu, Yinan, Warut Khern-am-nuai, Alain Pinsonneault, and Zaiyan Wei. 2023. The Impacts of Social Interactions and Peer Evaluations on Online Review Platforms. Journal of Management Information Systems (conditionally accepted).

  • Zhu, Kai, Warut Khern-am-nuai, and Yinan Yu. 2023. Negative Peer Feedback and User Content Generation: Evidence from a Restaurant Review PlatformProduction and Operations Management (forthcoming).

  • Yu, Yinan, Liangfei Qiu, Hailiang Chen, and Benjamin Yen. 2023. Movie Fit Uncertainty and Interplay between Traditional Advertising and Social Media MarketingMarketing Letters, 1-20.

  • Yu, Yinan, Hailiang Chen, Chih Hung Peng, and Patrick Chau. 2022. The Causal Effect of Video Streaming on DVD Sales: Evidence from a Natural ExperimentDecision Support Systems, 157, 113767.

  • Yu, Yinan, Warut Khern-am-nuai, and Alain Pinsonneault. 2022. When Paying for Reviews Pays Off: The Case of Performance-Contingent Monetary Rewards. MIS Quarterly, 40(1), 133-156.

About OU's Price College of Business

The University of Oklahoma Michael F. Price College of Business has experienced significant growth over the past five years, becoming OU’s second-largest college with over 5,800 students. The college offers highly ranked undergraduate, master’s, executive and doctoral programs across six academic divisions. More information is available at price.ou.edu