For any institution to thrive, it must embrace change, anticipate challenges, and seize new opportunities with clarity and purpose. Progress demands a bold vision, a commitment to growth, and an unwavering pursuit of excellence.
At the University of Oklahoma, we refuse to stand still. As we reflect on our achievements and the ever-evolving landscape of higher education, we recognize the need to sharpen our focus, maximize our impact, and build on our momentum. That’s why we embarked on a refresh of our “Lead On, University” Strategic Plan – to position OU for even greater success and ensure we continue to change lives for generations to come.
What you are about to read is the product of that effort – a vision for what OU can and will be, built upon a foundation more than a century in the making. More than a roadmap, this renewed Plan is a declaration of who we are and who we aim to be.
It reaffirms our commitment to the highest levels of academic excellence, research innovation, student success, and service to our state and beyond. It strengthens our resolve to push boundaries, unlock our greatest potential, and lead with purpose.
What follows is a summary of our refined Pillars and Strategies that will guide us forward in this next phase – grounded in our values, shaped by our aspirations, and driven by the shared determination of the OU Family. Our refreshed Strategic Plan unites us as One University, bringing together our campuses in Norman, Oklahoma City, and Tulsa, as well as OU Online, to move forward as a collective force for progress.
Together, we will shape a future for our University and our state that knows no bounds, championing opportunity, fueling discovery, and changing lives like never before.
Thank you for being part of this journey. The future of OU has never been brighter.
Live On, University,
Joseph Harroz, Jr.
President
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* Throughout the Strategic Plan, when we reference “peer institutions, “aspirational peers”, or “AAU-level benchmarks,” we refer consistently to a defined subset of public AAU and SEC universities that have been identified as our peer group.
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