Marketing Applications (STP)

9/21/00


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Table of Contents

Marketing Applications (STP)

Market Segmentation

Bases of Segmentation

Golf Lifestyle Profiles Ranked by Index

Bases of Segmentation

Choosing More Than 1 Segment

Target Markets

Target Markets

Positioning

Author: Brian Turner

Email: turner@ou.edu

Home Page: http://www.ou.edu/class/hss5263

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